Smeg also re-evolves the countertop oven

Smeg’s introduction of the COF01 countertop oven. This appliance brings the versatility of a combined steam oven, typically integrated into kitchen units, right onto your countertop. The COF01 is offered in a palette of six vibrant colors: black, white, cream, pastel blue, pastel green, and red, each adding a touch of elegance to your kitchen.

The COF01 boasts a generous 30-liter capacity and is outfitted with the cutting-edge Galileo Combi-Steam technology. This breakthrough, inspired by Smeg’s research into built-in ovens, ensures superior heat distribution throughout the cooking process. The oven’s versatility is further enhanced by its ten distinct functions, encompassing everything from air frying to maintaining warmth, defrosting, and the Chef Mode, which includes 33 pre-set automatic recipes. All this is wrapped in the iconic design of the 50’s Style range, whose smooth, curvaceous lines are reminiscent of the classic FAB refrigerators.

For those who love the art of steam cooking, the COF01’s water tank is a game-changer. Easily accessible and removable with the push of a button, it provides up to 24 hours of continuous steam. You have the flexibility to choose between 100% steam cooking or a combination of steam and convection, with adjustable humidity levels ranging from 20 to 70%. The oven’s user-friendly display, situated between two retro-style knobs, alerts you to low water levels and when it’s time for descaling maintenance. Completing the COF01 experience is a suite of accessories, including a perforated tray, an enamelled tray, and a grill, ensuring you have everything you need to unleash your culinary creativity.

New SMEG UK MD

After a distinguished career and with over two decades at Smeg, Mike Giddings has handed over as Smeg UK & Ireland MD to Daniel Hadley.

With 16 years of experience working for blue chip organisations, Daniel has joined Smeg from Dyson where he led the sales team across the Middle East and Africa. Before his move to the Middle East, Daniel led the UK retail sales team.

Farewell to Roberto Bertazzoni (Smeg)

On March 31, Roberto Bertazzoni died at the age of 81. He had been at the helm of Smeg as president and CEO since the 1970s , now directed by his son Vittorio. Appointed Cavaliere del Lavoro in 1993, Roberto Bertazzoni was the protagonist of the industrial epic that led the Smalterie Metallurgiche Emiliane Guastalla founded by Roberto’s father in 1948 to become a multinational with around 2,600 employees and a turnover of 900 million. The funeral on Tuesday 2 April in the cathedral of his Guastalla

SMEG new freestanding laundry appliances

SMEG launch new freestanding NovaCare washing machine, washer dryer and heat pump dryers. Stand out features include machines offering energy efficient modes, automatic detergent dosing systems, steam cleaning, as well as programmes for those with allergies.

Smeg’s freestanding range also benefits from full 5 year warranty for total piece of mind and can be stacked using the Smeg stacking kit

SMEG launch new blender

Introducing the new SMEG BLC02 high performance blender.
SMEG most advanced blender takes food preparation to professional levels for longer-lasting smoothies, frozen desserts, nut butters and milks. The blender comes with a vacuum pump to prevent oxidation and preserve the nutritional quality of your creations. With increasingly vibrant colours, enhanced flavours and smoother textures too.

The 9-speed, 1400-watt blender operates at a max RPM of 2200 to cope with any recipe and all ingredients. A special Pulse function can also precisely control the duration and frequency of your blending.

Featuring five dedicated programs for superior results, the beautifully designed BLC02 can combine different consistencies and textures with the convenience of an automatic cleaning function after each use.
The high-performance blender also features a durable Tritan Renew jug, made from 50% certified recycled content.

TruBlue signs up Smeg

Business management software TruBlue has reached its milestone 500th supplier, with products from appliance brand Smeg now available to its customers.
TruBlue’s customers will now have access to up-to-date prices and information about the Smeg’s products, finishes and colours.brands already on the system, such as BSH, Hoover, Haier, Miele, Caple, Liebherr and Quooker,

SMEG Omnichef

Introducing the Smeg’s innovative Galileo oven range Omnichef, the flagship model from This versatile oven seamlessly blends traditional, steam, and microwave cooking methods, with
150 automatic recipes for stress free cooking – Smartcooking
Innovative loading system to add water even when the door is closed – Fill&Hide
Set up to 3 different cooking technologies in sequence in the same recipe for amazing results – Multistep check out SMEG Galileo on you tube https://m.youtube.com/watch?v=fzh0sXtuQ-k