After a distinguished career and with over two decades at Smeg, Mike Giddings has handed over as Smeg UK & Ireland MD to Daniel Hadley.
With 16 years of experience working for blue chip organisations, Daniel has joined Smeg from Dyson where he led the sales team across the Middle East and Africa. Before his move to the Middle East, Daniel led the UK retail sales team.
Tag Archives: SMEG
Farewell to Roberto Bertazzoni (Smeg)
On March 31, Roberto Bertazzoni died at the age of 81. He had been at the helm of Smeg as president and CEO since the 1970s , now directed by his son Vittorio. Appointed Cavaliere del Lavoro in 1993, Roberto Bertazzoni was the protagonist of the industrial epic that led the Smalterie Metallurgiche Emiliane Guastalla founded by Roberto’s father in 1948 to become a multinational with around 2,600 employees and a turnover of 900 million. The funeral on Tuesday 2 April in the cathedral of his Guastalla
SMEG new freestanding laundry appliances
SMEG launch new freestanding NovaCare washing machine, washer dryer and heat pump dryers. Stand out features include machines offering energy efficient modes, automatic detergent dosing systems, steam cleaning, as well as programmes for those with allergies.
Smeg’s freestanding range also benefits from full 5 year warranty for total piece of mind and can be stacked using the Smeg stacking kit

SMEG launch new blender
Introducing the new SMEG BLC02 high performance blender.
SMEG most advanced blender takes food preparation to professional levels for longer-lasting smoothies, frozen desserts, nut butters and milks. The blender comes with a vacuum pump to prevent oxidation and preserve the nutritional quality of your creations. With increasingly vibrant colours, enhanced flavours and smoother textures too.
The 9-speed, 1400-watt blender operates at a max RPM of 2200 to cope with any recipe and all ingredients. A special Pulse function can also precisely control the duration and frequency of your blending.
Featuring five dedicated programs for superior results, the beautifully designed BLC02 can combine different consistencies and textures with the convenience of an automatic cleaning function after each use.
The high-performance blender also features a durable Tritan Renew jug, made from 50% certified recycled content.

TruBlue signs up Smeg
Business management software TruBlue has reached its milestone 500th supplier, with products from appliance brand Smeg now available to its customers.
TruBlue’s customers will now have access to up-to-date prices and information about the Smeg’s products, finishes and colours.brands already on the system, such as BSH, Hoover, Haier, Miele, Caple, Liebherr and Quooker,
SMEG Omnichef
Introducing the Smeg’s innovative Galileo oven range Omnichef, the flagship model from This versatile oven seamlessly blends traditional, steam, and microwave cooking methods, with
150 automatic recipes for stress free cooking – Smartcooking
Innovative loading system to add water even when the door is closed – Fill&Hide
Set up to 3 different cooking technologies in sequence in the same recipe for amazing results – Multistep check out SMEG Galileo on you tube https://m.youtube.com/watch?v=fzh0sXtuQ-k

SMEG Design Europa coffee machine
Smeg received the DesignEuropa Award for its BCC Full Automatic coffee machine. Organised by the European Union Intellectual Property Office (EUIPO), the DesignEuropa awards recognise and reward great products and designers in the field of industrial design. The finalists stood out from almost 700 applicants for setting new standards in design, as well as prioritising sustainability and social impact.
The BCC machine represents a perfect synthesis of Smeg’s vision – the company said – a product with an iconic design that conceals advanced technology. It is the dialogue between technology and design that makes the product empathetic and user-friendly, so that the user can use it at any time of day
BBC by Smeg is an automatic coffee machine with a milk system. It features thermoblock heating system that ensures a faster preparation time for the machine and precise temperature control of the water for coffee extraction; built-in coffee grinder; foam for every drink thanks to the integrated milk system; pump pressure 19 bar for an always correct extraction of the espresso. The machines, available in White, Black and Emerald Green, can prepare 5 coffee drinks, 4 milk drinks and ha the hot water function.

SMEG DEZEEN SHORTLISTED
SMEG have been shortlisted by Dezeen for their 2023 awards in the kitchen product of the year for SpeedwaveXL – SMEG revolutionary new single oven saving both time and space.

SMEG’S EGF03 ESPRESSO MACHINE
The new SMEG EGF03 espresso coffee machine is designed with both style and functionality in mind. Its sleek and modern design will complement any kitchen decor, while its powerful performance will impress even the most discerning coffee lovers.
One of the standout features of this machine is its integrated grinder. This ensures that your coffee beans are ground fresh for each cup, resulting in a more flavorful and aromatic brew. The grinder is adjustable, allowing you to customize the grind size to suit your personal taste preferences.
Another notable feature is the ability to create two espressos at once. This is perfect for those who enjoy sharing their coffee experience with a friend or partner. The dual spout design ensures that both cups are filled evenly and efficiently.

Smeg has introduced the NovaCare laundry collection,
Smeg has introduced the NovaCare laundry collection,The WNP84SECUK washing machine has a capacity of 8kg and a speed of 1400 rpm.
The WNP96SLAAUK and WNP96SEAUK washing machines have a capacity of 9kg and a speed of 1600 rpm. Both models have an A Class energy rating. The WNP96SLAAUK model also features Autodose technology, which automatically dispenses the right amount of detergent and softener for each load, ensuring optimal cleaning results and saving on detergent usage.
The NovaCare collection also includes two tumble dryers, the DHT81EUK and DHT91EUK. Both models have a capacity of 8kg and 9kg and offer a range of drying programs to suit different fabrics and load sizes. The DHT91EUK has an A++ energy rating, while the DHT81EUK has an A+ rating.
For those who prefer a combined washer dryer, Smeg offers the WDF147XUK model. This washer dryer has a capacity of 7kg for washing and 4kg for drying. It has a maximum spin speed of 1400 rpm

