LG Names Michelin-Starred Chef Andrea Aprea as  Ambassador for LG & SKS

LG Electronics Group has appointed acclaimed Michelin-starred chef Andrea Aprea as the new ambassador for its premium built-in appliance brands, LG and Signature Kitchen Suite (SKS).

Chef Aprea epitomizes the dual spirit of LG’s built-in line—blending innovation with simplicity. Like LG, he is driven by the goal of enhancing everyday life through advanced tools and techniques that make even the most complex culinary creations accessible. His philosophy aligns seamlessly with SKS’s True to Food ethos, which celebrates a deep respect for ingredients by honouring their quality, origin, and full potential

SKS launch at KBIS

At KBIS 2025, LG is set to captivate and inspire attendees with its rebranded SKS (SIGNATURE KITCHEN SUITE) ultra-premium built-in kitchen solutions. Visitors will experience the passion and authenticity behind SKS’s True to Food philosophy through the brand’s latest innovations, including the SKS 36-inch Cook-zone-free Induction Pro Range and the revolutionary Island System concept.

Executive Chef Nick Ritchie, from the SKS Experience & Design Center in Napa Valley, Calif., will host live culinary demonstrations featuring the SKS Pro Range and Combi Wall Oven. These cutting-edge appliances feature Gourmet AI™, which analyzes available ingredients and suggests optimal recipes and cooking modes for an elevated cooking experience.

The SKS showcase will also highlight “Technicurean” concept kitchens – where culinary expertise meets advanced technology. Designed for different facets of the Technicurean lifestyle, these kitchens seamlessly integrate SKS’s latest innovations, including the 24-inch column wine cellar with LG ThinQ™-enabled wine curation and the stylish SKS Transitional package.

Signature kitchen suite arriving in UK

Signature Kitchen Suite (SKS), is set to be launched in the UK this month, with Falmec UK announced as the exclusive distributor.

Falmec UK’s managing director Sean Drumm will be responsible for the brand in the UK market. He is said to have extensive knowledge of the SKS brand from his time as director of Showtime Essential Kitchen Products in Dublin.

SKS, which is owned by LG Electronics, was first strategically introduced into the European market in 2020, but will now be made available to the wider UK trade market for the first time.