Tag Archives: Rosières

Haier France launched a new made in France range

Posted on by

Haier France presented a selection of new built-in products from its three brands (Haier, Candy, Rosières). The emphasis was particularly placed on Rosières, an expert cooking brand. In the spotlight, the new “Paul Bocuse” cooktops but also the “Collection Française”, a new range of cooktops made in FranceHaier presented the new products of its three brands – Candy, its accessible “smart” brand, Haier, its premium brand and Rosières, its expert cooking brand. As for Candy and Haier, the innovations presented in September at the IFA in Berlin were once again on display. But this event which took place in France was above all a perfect opportunity to focus on Rosières.

Johanna Rochman, Marketing and Communication Director at Haier France, points out to us how Rosières enjoys a special aura among professionals and consumers alike. “This brand has very strong values around authenticity, quality, reliability; it’s consumer feedback,” she explains. “What we seek to transmit in the brand’s DNA is conviviality, sharing, bistronomy, the warmth of life and good times around the kitchen. This is what we tried to convey on this stand.”Modernized vintage cooking ranges
This is why the group wanted to give a facelift to Rosières products while retaining its values and characteristics. “We are going to preserve this vintage aspect and build on this heritage while bringing a touch of modernity” comments Johanna Rochman. Cooking ranges are a good example of this.

The reissue of the Paul Bocuse cooking piano also takes pride of place on the group’s stand. The model presented, released in September, is a 90 cm reference equipped with two ovens – one of 70 L in pulsed heat with catalytic cleaning, and the second in smooth enamel, with natural convection, of 45 L. It is equipped a rotisserie – a very popular accessory but neglected by many brands according to Pascale Cordier, Manager of built-in products at Haier. As a reminder, these devices are manufactured in Italy, in Elba, in a factory specializing in cooking ranges bought by the group.
The models from the Paul Bocuse collection are available in modern colors – black, burgundy, cream and gray. In addition to this range, there will also be stainless steel versions, in different formats, including 60 cm models. At the beginning of 2024, Rosières will market a 120 cm reference which will use the original (with two ovens of 60 cm each). Several variations are also offered in terms of equipment, including gas and induction cooktops, etc. with various possibilities for customization and modularity.French Collection”: cooktops made in France
Until now, the group’s brand cooktops were produced in Turkey or Asia. Haier wanted to provide Rosières with a locally manufactured range, the French Collection. “Beyond the brand and the French heritage that we could communicate to the consumer, we wanted to offer a capsule collection in which this could be expressed in a very concrete and pragmatic way through the product” explains Pascale Ropemaker.
These hobs are distinguished by a matte gold screen printing, which provides “a warmer, more friendly appearance”. The range consists of models of different dimensions: 60 cm (ref RIEFS644SCA) and 70 cm wide (ref RIFS744SCA). They feature one Full Zone flexible zone or two, with automatic container detection technology. In addition, the VaryChef function allows you to automatically change the power level by simply moving the container on the table, for example to boil, simmer…
The French Collection is currently being launched. It will soon be available at Darty and Boulanger as well as in the network of kitchen designers. Please note that this range is completed by a perimeter suction hood (reference RDSV985PN

New cooking products from the group’s new factory
If Rosières was the star of the stand, all the group’s brands were represented, with a strong focus on cooking. And for good reason, all the new ovens presented by the group at the EspritMeuble show, whatever the brand, have one thing in common: they come from the new cooking factory which opened in Turkey in 2023. They are the first productions coming from this industrial platform. “This brand new factory will produce all ovens, whether those from Candy, Rosières or Haier. We keep the current factory; its vocation is to increase our production capacities to achieve our objectives in terms of market share” explains Pascale Cordier, who develops all of these devices in collaboration with her European colleagues.

Rosières

Posted on by

Historical and authentic French manufacturer, Rosières has kept its heritage, while evolving to adapt to consumer expectations. Now positioned as a brand of sharing and conviviality, the brand of the Haier group evolves around the concept of convivial bistronomy, as explained to us a few months ago Vincent Rotger, President of Haier France. A concept that the brand is staging on the occasion of the Taste of Paris Festival, of which it is the new household appliance partner, through Atelier Rosières. From May 11 to 14, at the Grand Palais Ephémère, Rosières is offering a series of culinary events with young gastronomy talents, to share convivial moments with the public. “This partnership with Taste of Paris allows us to highlight the renewal of the Rosières brand, with its positioning as a convivial bistronomy. This event is a great opportunity to demonstrate this reorientation, with the help of authentic Chefs who are close to consumers, while rejuvenating the image of Rosières”, declared Vincent Rotger, during the inauguration evening of the Festival. From Pierre Chomet, to Clément Vergeat, via Tony Salomon,The “Le Bocuse” cooking piano is reborn in a limited edition
The Atelier Rosières is also an opportunity to unveil a reissue of the emblematic “Le Bocuse” cooking piano, which pays tribute to the famous Paul Bocuse. Available in stores from September in 4 colors (Black, Cream, Bordeaux and Grey), this very limited edition combines modernity and vintage, to be part of the current trend. “With this novelty, we are relaunching what has made the history of Rosières, namely a superb brand that has spanned the ages for 150 years by combining tradition and modernity”, underlines Johanna Rochman, Director of Brands and Communication Haier France. Designed in Italy, in a factory bought about two years ago by the Haier Europe group, this piano will be available in an exceptional version, also in a limited edition.

Haier will relocate the production of Rosières ovens to Romania,

Posted on by

Haier, the largest household appliances producer in China and one of the largest in the world, will relocate the production of Rosières ovens to Romania,Haier Europe said “the intention to cease ovens’ manufacturing activities in Lunery (France) does not have any impact nor include any activity in Romania where Haier has started an investment of more than 50 million for a refrigerator production facility.”

This new production line will add to the refrigerator factory Haier is building in Romania.

Haier took the Rosières brand as part of the Italian group Candy last year. The Chinese group wants to close the factory in France, arguing that sales fell by 40% between 2016 and 2019, and the cost of assembly is too high – while the cost of labor in Romania is more attractive.

The factory in France employs 72 people. The first layoffs are expected early next year.

The relocation of production to Romania has generated protests in France, with about 500 people protesting in the neighboring town of Saint-Florent-sur-Cher, especially since, in addition to Rosières, lighting manufacturer Comatelec Schréder will move production to Spain.

Chinese group Haier announced earlier this year that it is building a refrigerator factory in Romania, on an area of 10 hectares in an industrial park in Prahova county (north of Bucharest).

The investment is estimated at some EUR 50 million and will create about 700 new jobs. The plant should be completed by early next year at the latest.