Tag Archives: Haier Europe

Haier Europe announces new appointments in its Leadership Team

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Announcing new strategic appointments within Haier Europe Senior Leadership Team.

Phil Knight is appointed Chief Digital Experience Officer. In this role, Phil will lead the digital strategy for a five-star consumer experience, championing a user-first consumer experience.

Paolo Berti is appointed IT Director, where he will drive our IT strategy and digital transformation initiatives in alignment with the company’s business goals.

Marco Bellinzona is appointed Chief Aftersales Officer. Marco will focus on delivering innovative product and service offerings to enhance customer loyalty and retention, while leveraging technology to streamline after-sales processes and improve efficiency.

Simona Baltateanu takes on the role of Cooking & Dishwashing Product Line Leader. Simona will lead the newly merged Cooking and Dishwashing Product Lines, leveraging her proven track record in marketing strategies and product development to drive efficiency and innovation in both categories.

Lucio Trocino will expand his leadership to include the TV Product Line as Head of SDA and TV Product Line. This strategic move combines Trocino’s extensive experience in both SDA and TV businesses with his expertise in commercial operations and product development.

Completing these strategic appointments, Junmin SHEN joins Haier Europe as the new Chief Financial Officer, as previously announced

Haier Europe Welcomes Junmin Shen as New Chief Financial Officer

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Haier Europe is pleased to announce the appointment of Junmin Shen as its new Chief Financial Officer and member of the company’s Senior Leadership Team.

In his new role, Mr. Shen will oversee Haier Europe’s Finance organization, leading efforts in strategic financial planning, performance optimization, and shaping key priorities that foster continued business growth.

With more than two decades of global experience in corporate finance, mergers and acquisitions, and strategic transformation, Junmin brings a wealth of expertise to the role. A graduate of both Shanghai University and HEC Paris, he has held senior positions at leading multinational firms including Air Liquide and Schneider Electric. Prior to joining Haier Europe, he served as a strategic advisor at Fosun.

Mr. Shen succeeds Nitin Gupta, who departs Haier Europe after two and a half years to pursue new opportunities outside the organization.

Candy Brugherio Reinvents Itself as Haier Europe’s Service Powerhouse

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The iconic Candy Brugherio plant isn’t closing its doors—instead, it’s entering a bold new chapter. Starting 1 July 2025, the historic Brianza site will become a European Service Hub for Haier Europe, specialising in distributing spare parts for household appliances.

🛠️ Strategic Transformation & Investment
Following the end of production in January, Haier will invest €8.3 million to repurpose the facility into a centre for logistics, regeneration, and packaging. This shift underscores the group’s commitment to long-term innovation across its supply chain.

👥 Workforce Transition with Support Measures 
Out of the current 160 employees, 110 will remain in the new operation. The 30% reduction in staff will be handled through voluntary redundancies and social safety nets, coordinated with trade unions, the Lombardy Region, Italy’s Ministry of Labour, and Assolombarda.

🇮🇹 Brianza: Still the Heart of Haier Europe
The region will continue to house Haier Europe’s headquarters, alongside its IoT R&D Centre, Design Centre, and the Candy outlet—maintaining its strategic importance in the company’s European operations.

🎉 Candy at 80: A Brand with Momentum
As the Candy brand celebrates its 80th anniversary, it now accounts for 40% of Haier Europe’s regional turnover and remains a focal point for future investments.

📦 A New Era for Haier’s European Supply Chain
While marking the end of Brugherio’s industrial production legacy, this transformation opens a new phase for Haier’s European logistics strategy—anchored in innovation and sustainability

Haier Europe closes Brugherio plant

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Haier Europe today presented to the unions (OO.SS. and RSU) the business transformation plan that includes the rationalization of its production presence in Europe. The plan aims to consolidate production capacity in a few large strategic sites and to carry out an in-depth review of costs and processes, in order to improve operational efficiency and continue to invest in innovation and product and brand leadership.

The plan includes the closure of the Aricestii Rahtivani plant in Romania by the end of March 2025 and the cessation of production activities at the Brugherio site in Italy by June 2025, followed by a reconversion project aimed at minimizing the social impact and preserving its strategic role.

Renewable Energy for Haier Europe Factories in Türkiye

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I-REC certificates obtained attest that 100% of the electricity used by the company in Türkiye is generated from green This important achievement, which covers the entire calendar year 2024, is in line with the company’s ongoing commitment to mitigate its environmental impact and contribute to the fight against climate change.Haier Europe’s commitment to sustainability goes beyond renewable energy consumption. In early 2024, the company installed solar panels at its dishwasher factory in Turkey, covering approximately 60% of the energy needs of its dishwasher and dryer production facilities. Additionally, 98% of the total waste generated at Haier Europe’s Turkish production sites was recycled or recovered, as part of its journey to achieve “Zero Waste to Landfill” certification.

Haier Europe has appointed Francesco Di Valentin as the company’s new Chief Business Officer.

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Francesco Di Valentin is appointed Chief Business Officer
Haier Europe has appointed Francesco Di Valentin as the company’s new Chief Business Officer. He will join the Haier Europe’s Senior Leadership Team and report directly to CEO Neil Tunstall.

Francesco Di Valentin will be responsible for ensuring the zero-distance mindset with the markets and customers permeates all business activities. He will lead the markets and collaborate extensively with the CEO and the members of the SLT to drive revenues and customers’ satisfaction as well as create a “supplier of choice” culture towards trade customers in the European markets thanks to Haier Europe’s product and brand leadership.

Francesco Di Valentin said: “I am delighted to have been appointed to lead this new role at Haier Europe. It is a very strategic one as the company is committed to pursuing its ambition to be the undisputed leader in the major appliances industry and the first consumer choice for smart home solutions. I will be very focused on working with the markets, the Product Lines and all the supporting functions to achieve and cultivate zero distance, delighting our current and future customers and consumers.”

He brings more than 25 years of international experience of deep industry sales and marketing expertise. He replaces Jean Pascal Rey – Chief Commercial Officer, who will leave Haier Europe to pursue other interests

Haier Europe appoints Neil Tunstall as the new CEO

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Haier Europe has announced Haier UK and Ireland managing director Neil Tunstall as its new chief executive officer.He succeeds Yannick Fierling who stepped down from the role of Haier Europe CEO.

Neil Tunstall will begin as Haier Europe CEO beginning of April. He will assume leadership of the Europe region, headquartered in Italy and with approximately 10,000 employees, a sales presence in more than 50 countries and 7 manufacturing sites

Yannick Fierling leaving Haier

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Changes at the top of Haier Europe Yannick Fierling,is leaving ,He joined the Chinese multinational as CEO Europe: it was 2015 and he came from another top position, that of CEO of Whirlpool Europe

he helped build Haier from practically from zero one of the leading home appliance companies in Europe, growing faster than all their competitors for eight consecutive years and multiplying by 10 the turnover. There is more. They out the first Chinese company entering the Frankfurt Stock Market, made a successful acquisition and brought the group to the 3rd position today in Europe. And have built five factories, and  doubled the number of employees

Haier cutting workforce at its Romanian factory

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Haier, owner of Candy-Hoover group in Europe, will make redundant 400 of its 1,000 employees at its refrigerator factory opened in 2021 in Romania upon an investment of EUR 70 million, out of which EUR 25 million provided by the state through a grant.The factory is located in the Allianso Industrial Park in Ariceştii Rahtivani, near Ploiesti, on 63,000 sqm