The global home appliance industry is facing an increasingly difficult trading environment, with weakening consumer demand across the US and Europe now being compounded by a slowdown in China.

For years, China has been one of the industry’s most important growth engines, supporting global manufacturers through strong domestic sales, expanding production capacity and increasingly ambitious international expansion. However, the latest third-quarter 2026 results suggest that the Chinese market is no longer providing the growth support manufacturers have come to rely on.