Launching the Philips OneUp electric mop. Gone are the days of sloshing around dirty water and endless wringing.
Philips OneUp dispenses clean water while also collecting dirty water✅ 2x Faster. 2x Cleaner ✅ No more buckets, dirty water, or wringing. ✅ Cleans with fresh water while sucking up the dirty one Say goodbye to old-school mopping and hello to a smarter, cleaner, and faster way to keep your floors spotless
The brand-new portable deep cleaner is a fun-sized version of the viral Little Green® portable deep cleaner we all know and love, perfect for storing in small spaces without sacrificing on performance
Rowenta, the number one floor care brand in France, is taking a significant step by relocating the production of its stick vacuums. These products, previously made in China, will now be produced at their site in Vernon (Eure) to meet the growing demand in France and across Europe. This strategic relocation is part of our commitment to strengthen local roots while delivering products that are increasingly efficient and environmentally friendly. In 2024, the X-Force Flex 13.60 will become the first cordless vacuum cleaner made in France, followed by the launch of the X-Force Flex 14.80 in March 2025.To celebrate 140 years of innovation, Rowenta is hosting a unique event in Paris: an immersive pop-up store open to the public, where visitors can discover our latest products and test them in real-life scenarios inspired by post-party scenes. For 140 years, Rowenta has been innovating to improve the daily lives of consumers worldwide.
At CES 2025, ECOVACS ROBOTICS launched DEEBOT X8 PRO OMNI, marking its global market debut and redefining clean with industry-first and innovative features. This robotic vacuum cleaner features the OZMO ROLLER Instant Self-Washing Mopping Technology, which is ECOVACS’ first-ever cleaning technology to introduce ultra-high pressure and speed with a real-time self-washing system. It also incorporates TruEdge 2.0 Adaptive Edge Cleaning and AIVI 3D 3.0 Omni-Approach Technology, ensuring spotless floors right up to the very edge.At CES 2025, ECOVACS ROBOTICS launched DEEBOT X8 PRO OMNI, marking its global market debut and redefining clean with industry-first and innovative features. This robotic vacuum cleaner features the OZMO ROLLER Instant Self-Washing Mopping Technology, which is ECOVACS’ first-ever cleaning technology to introduce ultra-high pressure and speed with a real-time self-washing system. It also incorporates TruEdge 2.0 Adaptive Edge Cleaning and AIVI 3D 3.0 Omni-Approach Technology, ensuring spotless floors right up to the very edge.
Introducing the Roborock Saros Z70 at CES this week, a revolutionary robovac equipped with the first-ever mechanical task arm. This innovation promises to make cleaning more efficient and effortless. The Saros Z70’s mechanical arm is designed to remove debris from its path, ensuring a thorough clean every time. The future of home tidying has never looked so bright and easy!
MOVA, a global innovative smart home appliance brand, is taking to the North American stage for the first time today at CES 2025, showcasing “MOVA Innovation” with multiple pioneering smart home technologies – from innovative floor cleaning to world-first toothbrushing tech. The brand’s debut demonstrates how its innovative products can enrich and enhance our way of living and present a beautiful vision of the future of smart home living.At CES 2025, MOVA is launching two brand new innovative technologies for the first time: “MopSwap Hub” and “RoboSwing FlexTrack,” along with the full range of its Z Series, V Series, P Series, and E Series robot vacuums, with upcoming flagship V50 Ultra and Z50 Ultra taking center stageThe RoboSwing FlexTrack is a groundbreaking track-type extendable mop that conquers corners with unstoppable precision, promises complete corner coverage and consistent pressure, ensures no spots go unnoticed, and eliminates re-cleaning. Besides, RoboSwing FlexTrack intelligently adapts to various cleaning needs. It extends when tackling hard-to-reach areas, such as corners and edges, and retracts when not required, providing care for every nook and cranny of your home.
In terms of products, the V50 Ultra, MOVA’s new flagship model, features industry-leading innovations, including FlexiRise™ Navigation, dual mechanical arm expansion, and maximum 6cm obstacle-crossing capability. The V50 Ultra leverages two core technologies of MOVA Innovation: TurboForce7 motor delivering industry-leading 24,000Pa Powerful Suction with minimal noise, and a DuoSolution™ System featuring a dual cleaning compartment designed to eliminate pet odors for a fresh, pet-friendly environment.
The Z50 Ultra, meanwhile, integrates three core technologies of MOVA Innovation —36°C Thermostatic HydroSync™ Mopping for effective stain removal, Real-time Mop Fluffing Tech to maintain continuous cleaning efficiency, and Triple-Intelligence AI Sensing Tech to adapt cleaning strategies for varying dirt levels, ensuring powerful and efficient floor cleaning.
MOVA further highlights its floor cleaning expertise at CES 2025, showcasing the K Series, M Series, and X Series, with the debut of the new X4 Pro wet and dry vacuum. The X4 Pro achieves ten times the stain removal power with MOVA Innovation’s 176°F (80°C)* Hot Water Mopping and SpotHeat™ Spray Cleaning; press to initiate a 10-second hot water spot spray at 20,000Pa†, quickly diluting and breaking down tough and stubborn stains, especially those hardened on the floor, making cleanup a breeze with no odors left behind, effectively leaving floors sparkling clean and stain-free.
The Fresh Pro electric toothbrush includes MOVA’s revolutionary 3DClean™ Tech – a groundbreaking, innovative electric toothbrushing technology. It blends sonic vibration with precise up-and-down and left-and-right scrubbing for the first time, delivering a brighter smile and healthy teeth.
Eureka, a pioneer in household cleaning with over a century of innovation, proudly unveils the latest addition to its robotic family: the Eureka J15 Max Ultra at CES 2025. Building on the performance and excellence of the robot lineup, the J15 Max Ultra establishes a new standard in robotic cleaning. It can detect and adapt to dirt, debris, various floor types, and wet messes, including transparent liquids[i]. It also introduces an innovative extendable side brush and mop for hard-to-reach corners, enhanced obstacle-crossing to glide over thresholds effortlessly, and a powerful suction of 22,000 Pa for exceptional cleaning performance.Eureka’s exclusive IntelliView™ AI technology, first introduced with the J15 Pro Ultra, can identify more than 150 objects[ii] and provide a more intelligent way to manage wet messes[iii]. When encountering liquid spills, it commands the robot to automatically rotate its body, prioritize mop cleaning, and lift the roller brush to prevent liquid from entering the dustbin. However, transparent liquids could still be missed due to the influence of ambient light on the robot’s RGB vision sensor.
The Eureka J15 Max Ultra overcomes this limitation with the groundbreaking IntelliView™ AI 2.0, an advanced technology that integrates an infrared vision system and an FHD vision sensor. This combination allows the robot to generate two types of views in real-time: high-definition images of the objects and their surface structures largely unaffected by ambient light. These images are processed by powerful AI algorithms trained to identify subtle differences in surface reflections and texture, enabling the robot to detect objects clearly, even transparent liquids.
Elevate your cleaning game with the Tineco PURE ONE Station 5!
Introducing the ultimate smart cleaning station: the Tineco PURE ONE Station 5. This all-in-one dock automatically cleans and charges your vacuum, ensuring it’s always ready for action. Ready to experience a brand new clean every time?
The Tineco PURE ONE Station 5. Brand New Vacuum for Every Clean
Ewbank’s newest products: AIRWAND (EWVC0602) & ACTIVE+ (EWVC0307)!
The compact yet powerful AIRWAND Handheld Vacuum is perfect for tackling car interiors, tight corners, skirting boards, and more with ease.
The versatile ACTIVE+ 2-in-1 Cordless Vacuum brings powerful cleaning performance and unmatched convenience to every home.
Miele celebrate its 125th anniversary, Miele is presenting its new generation of cylinder vacuum cleaners. Called Guard, it provides precise, elegant cleaning solutions that are tailored to each user. The “Always Better” philosophy is now available from entry-level to high-end. We were able to discover it at the Miele Experience Center in the 8th arrondissement of Paris.
“We have been manufacturing vacuum cleaners since 1929. Major milestones have marked its development, including the arrival of an English brand on the market, that of upright vacuum cleaners, robots and wet & dry. Today, we are talking about a product that remains a must-have for floor care ,” announced Thomas Bourgeois , Marketing Director, during his introductory speech.
In recent years, vacuum cleaner sales have indeed evolved towards greater practicality. While the cylinder vacuum cleaner represents 34% of the vacuum cleaner market weight in volume, Miele has a 26% market share in the cylinder vacuum cleaner with bag. In a declining market, the premium brand has achieved growth of 4%. “Our objective is to remain the preferred brand of the French in the premium segment, through satisfactory, qualitative and fast cleaning experiences” , specifies Karen Lemonnier , head of the PEM category. It is now arriving with a new generation of cylinder vacuum cleaners with bags.
An upgrade in functionality and design
The Guard S1 , the most compact and accessible in the range, is aimed at consumers looking for a lightweight and affordable vacuum cleaner. Available from €199.99 excluding VAT, it weighs only 4.1 kg and offers a range of 10 meters with 4 suction modes. Available in 6 attractive colors, it includes an SBB 355 brush and an AirClean filtration system.
An intermediate model with a monochrome design, the Guard M1 is positioned as the versatile option offering more capacity. Sold between €299.99 and €399.99 excluding VAT, it stands out for its robustness and completeness. Weighing 5.2 kg, it offers a range of 11 meters with three intuitive control buttons. An SBB 365 or FlexTeQ brush accompanies this model, which also includes three integrated accessories.
The Guard L1 crowns the range with its three high-end versions. Sold at €599.99 excluding VAT, the Comfort model (the highest range) benefits from five suction modes, a HEPA filter that eliminates 99.999% of viruses and intelligent Miele@home connectivity. Its brush offers a more ergonomic, comfortable and pleasant cleaning experience. Added to this is an automatic mode with an all-terrain brush that adapts to each type of floor. “Some vacuum cleaners are aimed at more specific needs and integrate brushes dedicated to parquet for fragile floors. In this case, the price positioning is higher. To meet demand, each of our ranges integrates these versions” , underlines Karen Lemonnier.
These vacuum cleaners share common features: a neat design, optimal performance with hygiene at the heart of its concerns and an environmental commitment through the use of recycled plastics in the bags. All these devices also offer three accessories: a crevice tool, a cushion nozzle and an upholstery brush. Through sustainable and innovative solutions, Miele confirms its position as a major player in premium household appliances.
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