Currys Perks

Currys the UK retailer, has today launched its first customer loyalty scheme to support customer retention

Currys Perks was developed for customers by customers. Research was undertaken to curate a loyalty club that shoppers would most value and want to be a part of. The three main benefits are:

Member discounts: Relevant and interesting offers and deals, exclusive to members   

Monthly surprises: From new tech giveaways to a ‘win your basket’ and much more 

Partner benefits: additional perks from some of the biggest brands – starting with free three-month Apple TV subscription

AO stock market wipe out

More than £200m has been wiped off the stock market value of AO World after the online retailer blamed driver shortages and supply chain problems for lower than expected profits.

The warning prompted a sharp sell-off, with investors fearing a reversal of fortunes for the electric goods retailer – one of the star performers of the pandemic when online shopping boomed –

AO Looks beautiful


Last week, AO launched it’s brand new health and beauty category onsite. This marks the first time that AO is expanding into this category with products such as beard trimmers, electric toothbrushes, hair dryers, straighteners and many more.

To view the full range of new health and beauty products, visit here:
Health & Beauty | ao.com

Beko targets South Africa

Arçelik, the consumer durables and electronics manufacturer is expanding its brand southern Africa by adding Beko, a freestanding home appliances name to its local portfolio.

Beko is available in 20 African countries including Nigeria, Kenya, Rwanda, and Mauritius.

Arçelik which holds brands Defy, Grundig and Beko under its umbrella has launched Beko in South Africa at stand-alone stores in Johannesburg and Durban.

In South Africa, Arçelik currently employs more than 2700 staff with two manufacturing facilities, and is the largest manufacturer of major domestic appliances in sub-Saharan Africa.

Retailer Hughes 100 year’s old

Did you know that Hughes is 100 years old!? To celebrate this amazing milestone, they are going on a grand tour of their store locations in a 1950s-style Hughes delivery van! Saying thank you to their loyal customers, visitors can enter a prize draw for a chance to win one of 100 prizes!

https://www.hughes.co.uk/blog/celebrate-100-years-with-the-hughes-grand-van-tour/

AO’s newest facility gives returned appliances a new lease of life

AO announces today that it has opened a new ‘rework’ facility to give returned appliances a new lease of life.

Operating out of its ‘Latchford’ warehouse in Crewe, appliances returned by customers will be thoroughly tested with the aim of reselling them.

Since opening last month, the facility is currently handling approximately 900 appliances a week, including washing machines, fridges and TVs from a range of well-known manufacturers, that if not reworked may have ended up never being used.

Once safety tested, cleaned and repackaged, the appliances are sold for a reduced price on the AO Outlet Ebay shop, available for delivery across the UK.

AO World sales surge and boss predicts more growth, even as rivals reopen shops

AO released Q4 and Full Year trading update to the city and are delighted to report a 62% increase in revenue founder and Chief Executive, John Roberts, said: “I am delighted to report a year of outstanding financial, operational and strategic progress. The last 12 months have been like no other and we have been very proud to rise to the challenges for our customers – keeping their lives powering on with essential electrical and technology products.”

“We were brave and bold in our capacity and infrastructure investments early in the year and now look forward to building on that scale advantage.