Beko targets South Africa

Arçelik, the consumer durables and electronics manufacturer is expanding its brand southern Africa by adding Beko, a freestanding home appliances name to its local portfolio.

Beko is available in 20 African countries including Nigeria, Kenya, Rwanda, and Mauritius.

Arçelik which holds brands Defy, Grundig and Beko under its umbrella has launched Beko in South Africa at stand-alone stores in Johannesburg and Durban.

In South Africa, Arçelik currently employs more than 2700 staff with two manufacturing facilities, and is the largest manufacturer of major domestic appliances in sub-Saharan Africa.

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