The Nanterre Commercial Court has selected the Cafom Group as the buyer of the brands belonging to the Brandt Group. The deal, valued at €18.6 million, covers four well-known appliance brands—Brandt, Sauter, De Dietrich, and Vedette—along with their associated patents and existing inventory.
Following the acquisition, Cafom has already restarted distribution of these brands in both the French and international markets. The group has also outlined plans to progressively reindustrialize production, with a clear intention to maintain manufacturing activities in France 🇫🇷.
To support this strategy, Cafom has partnered with Arpa, an Alsatian company specializing in cooking appliances. Arpa will notably take charge of induction cooktop production and is expected to create over 50 jobs in the short term, rising to around 130 positions in the longer term as part of a new oven production and assembly line.
At the same time, EverEver, a start-up based in Brittany that had previously submitted its own bid for the brands, has been approached to help develop a new range of washing machines scheduled for launch in the coming months.
Cafom says the project represents a major step in strengthening the French appliance industry.
“We are proud to launch this ambitious project, which will create jobs in France, preserve national industrial heritage, and protect the purchasing power of French consumers,” the group stated. “This initiative also reinforces our position as a leading player in the distribution of home furnishings and household equipment.”
Through this acquisition and its industrial partnerships, Cafom aims to revitalize historic French appliance brands while rebuilding local manufacturing capacity—a move that could bring both economic and industrial benefits in the years ahead.
Category Archives: Domestic appliance news,
Hoover reintroduced to Australia, New Zealand and the Pacific Islands.
Tempo and Techtronic Industries (TTi) have entered a new distribution partnership that will see Hoover whitegoods reintroduced to Australia, New Zealand and the Pacific Islands.
Under the agreement, a refreshed Hoover range of major domestic appliances—including laundry, refrigeration and dishwashing—will roll out later this year. The move marks a significant expansion opportunity for the brand, which carries more than a century of heritage in home appliances.
By leveraging Tempo’s established market presence and TTi’s distribution strength, Hoover is set to broaden its footprint across the region and become accessible to a wider base of customers.
Morphy Richards Celebrates 90 Years of Innovation at AWE 2026
Under the theme “Time Forged, Vision Forward,” Morphy Richards marked its 90th anniversary at AWE 2026 with major product debuts and an AWE Innovation Award for the Kitchen Master 2‑in‑1 Mixing Fryer.
The brand showcased three flagship launches:
– the Fully Automatic Coffee Machine with hot‑and‑cold dual extraction,
– the InfuseChill Flavoured Ice Maker, introducing customizable multi‑flavour ice,
– and the Fully Automatic High‑Speed Blender, offering one‑touch heating, blending, dispensing, and sanitizing.
The award‑winning Kitchen Master impressed with its spatial‑folding design, integrating mixing and frying into a compact, streamlined workflow tailored for modern, space‑conscious kitchens.
Celebrating nine decades of engineering heritage and global growth, Morphy Richards reaffirmed its commitment to More Stylish, Higher Quality, Smarter innovation—continuing to shape the future of everyday living.
Midea/Teka built-in launch
At the European Trade Conference in Venice, Midea showcased one of its most ambitious product portfolios to date, reinforcing its strategic push into the European market. The brand introduced major innovations across built‑in appliances, refrigeration, laundry care, and small domestic appliances—each designed to meet the evolving needs of consumers and industry professionals.
Built‑In Appliances: Three New Series for Every Kitchen Style
Midea’s built‑in category takes a significant leap forward with the launch of three new lines—Eleva, Ispira, and Essenza—each tailored to a different market segment.
Eleva: Premium Performance Meets Contemporary Design
Positioned at the top of the range, the Eleva series blends advanced technology with refined aesthetics. Key features include:
– TasteXpress®: a high‑temperature grill system for fast, crispy results
– XpressControl™: precise temperature management down to 30°C
– Control On‑the‑Go: remote operation via the SmartHome app
– Modern design with touch UI and a side knob for intuitive control
Eleva is engineered for consumers who want both high‑end performance and a sleek, modern look.
Ispira: Versatility and High Performance
The Ispira line focuses on flexibility and speed, making it ideal for dynamic, everyday cooking. Highlights include:
– XpressFry™: a 360° hot‑air system for crispier textures
– XpressCook: up to 2500 W of power to cut cooking times
– Dedicated pizza function for expanded culinary possibilities
Ispira is designed for households that value performance without compromising versatility.
Essenza: Accessible Quality
For a more budget‑friendly segment, Essenza delivers solid performance with:
– XL cavity capacity for larger dishes
– Even‑Pro Technology ensuring uniform heat distribution
Essenza offers reliable functionality at an accessible price point.
Gas ranges sold at US retailers are being recalled
Electrolux Group is recalling more than 174,000 Frigidaire gas ranges due to an oven-related issue that poses a burn hazard to users.
The recall affects about 169,500 units sold in the U.S. and 5,300 in Canada, according to the Consumer Product Safety Commission.
Smeg MUSA
If you thought Smeg was only about 1950s retro curves or high-shine Victoria range cookers, think again. The Italian design powerhouse has just unveiled MUSA, a new built-in appliance collection that shifts the focus from bold colour to the subtle interplay of light and texture.
Developed in collaboration with the renowned Milanese studio BorromeodeSilva, MUSA (unveiled at the KBB Show in March 2026) marks a more architectural, sophisticated direction for the brand.
“Crafted by Light”
The philosophy behind MUSA is “light as a design material.” Instead of just being “black” or “silver,” these appliances use a mix of matte and glossy surfaces—including acid-etched glass—to catch ambient kitchen light. The result? A collection that feels sculptural and shifts in appearance throughout the day.
The Heavy Hitters: Ovens & SpeedwaveXL
The star of the show is the SpeedwaveXL (SO6202M2BI). This 60cm combination oven isn’t just a microwave; it uses inverter technology to cut cooking times by up to 40% without sacrificing the texture of a traditional bake.
For those who prioritize maintenance, Smeg offers two distinct paths:
The SFP6201TSI Pyrolytic Oven: For the “set it and forget it” crowd, using extreme heat to turn grease into easy-to-wipe ash.
The SF6200TBI Vapour Clean: An eco-friendly alternative that uses steam to loosen grime, perfect for quick, chemical-free maintenance.
Precision Cooking: MultiZone Induction
The MUSA induction hobs (available from 60cm up to 90cm) are all about seamless tech. The SI1M24954D model features Auto-Vent 2.0, which allows the hob to “talk” to your extractor fan via Bluetooth, adjusting suction power automatically based on what’s bubbling on the stove. With MultiZone technology, you can bridge individual zones to accommodate oversized griddles or fish kettles with no cold spots.
The Verdict
The MUSA collection is designed for the “curated” kitchen. Whether you opt for the deep, velvety Deep Black or the architectural Sleek Silver, these units are built to be stacked. Smeg has ensured that 45cm compacts, 60cm ovens, and warming drawers align perfectly, allowing for symmetrical “cube” or vertical installations.
MUSA isn’t just an appliance upgrade; it’s a design statement that proves Smeg is still the king of “Made in Italy” elegance.
LG CEO visits AgiBot
LG Electronics is accelerating its push into smarter, more autonomous home appliances through robotics and AI. CEO Lyu Jae-cheol recently visited top Chinese humanoid robot maker AgiBot in Shanghai during a three-day trip, highlighting the company’s focus on bringing advanced robotics into everyday household life.
The visit, which included a tour of AgiBot’s facilities and discussions on humanoid robotics trends, builds on LG’s equity investment in the company last August. Key topics included AgiBot’s mass production capabilities, data training “farms” for refining AI motion skills, and supply chains for essential parts like actuators.
This move aligns directly with LG’s “Zero Labor Home” vision, unveiled at CES 2026, where AI-powered robots like the LG CLOiD handle chores such as cooking, laundry, fetching items, and coordinating with connected appliances via the ThinQ ecosystem. By partnering with a leader in humanoid production like AgiBot, LG aims to overcome manufacturing and intelligence hurdles, paving the way for more capable robotic helpers that integrate seamlessly with refrigerators, washers, ovens, and other white goods.
The result? Future homes where appliances don’t just think—they act, reducing daily labor and elevating convenience.
As competition in AI-driven home tech intensifies, LG’s deepening robotics ties signal exciting advancements for consumers seeking effortless, intelligent living.
What household task would you most want a robot to handle? Drop your thoughts below! Stay tuned to WhiteGoodsNow.com for the latest on smart appliances and robotics.
Smeg Countertop Microwaves
Smeg has officially lifted the curtain on its brand new range of Countertop Microwaves, debuting the collection at an intimate press event inside The Violin Factory in London’s Waterloo. The striking venue a blend of architectural drama and creative energy proved the perfect backdrop for appliances designed to elevate everyday cooking.
🍽️ A Culinary Showcase with Chef Francesco Mattana
To bring the new models to life, Smeg partnered with Italian chef Francesco Mattana, who recreated a series of his signature dishes using nothing but the new microwave range. From silky risotto to beautifully proved dough, the evening demonstrated just how effortless modern cooking can be when smart technology meets thoughtful design.
🔥 More Than a Microwave: A New Era of Multifunctional Design
This launch isn’t simply about adding another microwave to the countertop. It marks a meaningful step forward in multifunctional, space‑saving cooking appliances — ideal for busy homes, compact kitchens, and anyone who wants versatility without compromise
Meet the New Models
MOC01 – Microwave Oven with Grill
Available now
The first model to hit the market, the MOC01, blends simplicity with intelligent performance.
Key features include:
– 18 automatic programmes
– Four core functions: microwave, grill, keep warm, defrost
– Manual controls plus smart presets tailored to different dishes
Perfect for quick meals, crispy finishes, and everyday convenience.
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MOC02 – Combination Microwave with Grill, Oven & Air Fry
Coming soon
For those who want even more capability in a compact footprint, the upcoming MOC02 expands the experience dramatically.
It offers:
– 25 automatic programmes
– Nine functions, including fan cooking and Air Fry
– Three combined cooking modes for maximum versatility
This model brings true
multi‑appliance performance to the countertop — ideal for healthier cooking, batch prep, and creative home chefs.
ILVE appoints Matteo Lupi as Sales Director:
ILVE has named Matteo Lupi as its new leader for high‑end market positioning, drawing on his extensive international experience across North America and the Far East. In his new role, Lupi will oversee strategic growth in key regions including Europe, the United States, and Australia.
Lupi joins ILVE after more than 20 years at Smeg, where he built his entire career as an export manager, guiding commercial development in both the USA and Asia.
Reporting directly to Alberto Illotti, Lupi will coordinate ILVE’s global commercial strategies, ensuring the brand’s technological excellence is aligned with the expectations and needs of diverse international markets.
This appointment forms part of a broader strengthening of ILVE’s management team under General Manager Pierluigi Amico, as the company continues to reinforce its position as a global leader in premium cooking appliances.
UNOX Opens $20M North Carolina Factory
UNOX, a global leader in professional ovens and advanced food‑processing technology for the restaurant, retail, pastry, and bakery sectors, has officially opened its new U.S. manufacturing facility in Denver, North Carolina. The $20 million investment marks a major milestone for the company, reinforcing its long‑term commitment to the North American market—now the Group’s most significant and fastest‑growing region.
