Monthly Archives: March 2025

International Roundtable of Household Appliance Manufacturer Associations

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The International Roundtable of Household Appliance Manufacturer Associations (IRHMA) gathered once again, this time in Shanghai, China 🇨🇳 to exchange insights on key developments shaping the industry worldwide.

From advancing sustainability to adapting to evolving policies, discussions focused on the future of home appliances in a rapidly changing landscape.

With many representatives from across continents, the industry came together to explore shared opportunities and drive innovation forward.

IRHMA remains a vital platform for global collaboration, reinforcing the commitment to a more sustainable and competitive sector.

Schott Showcasing Innovation at AWE Shanghai 2025

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At AWE2025 in Shanghai—Asia’s top home appliance trade show. Schott showcased two innovations for the Asian market: CERAN® matte line and CERAN Luminoir® TFT.
🏆 CERAN® matte line: Our deep black cooktop with a matte finish won the AWE Best Innovation Award 2025. Its advanced coating delivers an elegant, easy-care surface with clear control visibility and reduced scratch visibility. Matte cooktops are slated for launch in spring 2025.
🖤 CERAN Luminoir® TFT: Our next-generation glass-ceramic cooktop enables smart display and lighting integration. It allows vibrant, multi-color TFT displays to shine through while keeping the deep black look—even when switched off.

Air fryer With steam

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Steam? Airfry? Or both? Our newest ground-breaking innovation in home cooking is here! 

The Philips Airfryer Dual Basket with Steam is revolutionizing the Airfryer world as we know it, delivering better taste and textures than ever before. By combining airfrying and steaming, it unlocks a whole new level of cooking possibilities—from pillowy bao buns, silky smooth ravioli with tender veggies, to melt-in-your-mouth cinnamon rolls.

You will be deliciously surprised, every time

Haier Smart Home Unveils AI-Driven Global Innovation Roadmap at 2025 Ecosystem Conference

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Shanghai, March 19, 2024 – Haier Smart Home hosted its highly anticipated 2025 Ecosystem Conference at the Shanghai World Expo Center under the theme “AI for Home, AI for You.” This landmark event showcased breakthrough technologies and outlined the company’s strategic vision to redefine intelligent living enabled by artificial intelligence (AI).

In front of thousands of customers, business leaders and media representatives, Mr. Li Huagang, Senior Vice President of Haier Group and Chairman & President of Haier Smart Home, opened the conference with an insightful analysis of 2024’s market dynamics. He unveiled the company’s global innovation and digital transformation roadmap, emphasizing AI-powered solutions co-designed with the users to address the real needs. “There are millions of active users cocreating smart home experiences every day”

A key highlight of the conference was the debut of the AI Vision technology series, the result of Haier’s decade-long strategic investment in smart home ecosystems.

Mr. Shu Hai, Vice President of Haier Group and General Manager of Haier Smart Home R&D, emphasized the company’s accelerated development of home service robots, creating the “Unmanned Housework” era.

Globalization Through Localization

Haier Smart Home reinforced its commitment to a globalization strategy centered on localized innovation.

“Haier Smart Home is present everywhere there’s user demand.” the company emphasized.


In Europe, AI-driven consumer insights inform a fully integrated AI R&D process—spanning planning, research, and quality control—resulting in best-selling products like the very successful X11 washing machine.
In India, Haier has established world-class local manufacturing capabilities, superior online and offline user experiences and highly efficient service responses.
In Australia, the company has implemented the Agency Model, getting closer to their users and delivering historic results.
In the United States, with its SmartHQ platform, appliances become evolutionary AI machines, also creating a digital lifecycle twin, enabling the company to accelerate innovation, improve delivery, elevate usage, provide seamless service and delight users when they decide to replace their current appliances. 
Mr. Li Pan, Vice President and Overseas Market General Manager of Haier Smart Home, emphasized: “In this new age, we continue to lead with innovation”. He added: “Join us to grow and win together in the AI era.”

Since pioneering the smart home strategy a decade ago, Haier Smart Home has consistently led the industry. With the launch of AI Vision, the company has transcended traditional smart appliances, advancing towards truly intelligent homes

Changhong unveiled a comprehensive suite of AI-driven home appliances

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At the Appliance & Electronics World Expo (AWE 2025) opened on March 20 in Shanghai, Changhong unveiled a comprehensive suite of AI-driven home appliances. Changhong also introduced the dual-zone PRO air conditioner for combined living and dining spaces. This AI-powered system offers a comprehensive upgrade in user experience, specifically designed to meet the needs of integrated environments Changhong’s booth, the Pure Color series refrigerator impresses with its high capacity and AI-driven rapid ice-making in 60 minutes. Its ultra-thin design appeals to younger consumers, enhancing aesthetics and lifestyle. The exhibition showcased residential and commercial refrigeration equipment, including the Blue Oxygen washing and drying set, highlighting Changhong’s technological advancements. Notable exhibits included the M Fresh Life, Frozen Fresh Life, Worry-free Embedded Pro, and more. The Changhong Smart Home System integrates intelligent control, energy efficiency, and security, offering energy savings and AI-driven solutions for personalized household needs.

Changhong’s extensive product at AWE 2025 highlighted its shift from traditional home appliance production to smart manufacturing. The presence of voice actors from the hit Ne Zha animated movie series added a cultural touch to Changhong’s booth, enhancing its impact at the event.

Danes interactive repair map

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Danes can get a deduction for repairing white goods as part of the service deduction. But many do not know where to find a repairman 🔧 To solve this problem, ASWO Denmark has launched an interactive repairman map that makes it easy to find local repairmen via Google Maps. With this initiative and the new deduction, it is hoped to reduce the number of white goods that are unnecessarily discarded each year

The initiative consists of a repairer map , which is a Google Maps map where you can find the nearest repair option based on your geographical location in the country.

Bosch CEO AT AWE summit

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At the 2025 AWE Summit Forum in Shanghai,  Matthias Metz CEO shared how BSH is shaping markets in China and beyond. For us, this means operating globally while developing products tailored for local needs.

Our global brands #Bosch, #Siemens and #Gaggenau are trusted by millions of consumers worldwide, delivering exceptional product experiences. For example: Our next-generation dishwashers with targeted pre-wash technology, or our built-in water purifiers with advanced filtration systems under our brands Bosch and Siemens – both developed for the Chinese market in our Global Research and Development Center in Nanjing.

BSH continues innovating, shaping the future of the home appliance industry — in China, and gloConsumerHappinessbally – through our local for local strategy. 

By driving innovation, localizing production, and delivering high-quality solutions, BSH strengthens its global leadership with a clear ambition to drive # and #CustomerSuccess. At #TeamBSH, we collaborate across markets, cultures, and industries to improve quality of life at home.

New AEG cooker hoods

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The cooker hoods in the new AEG Kitchen Range are not just our most striking and energy-efficient to date, they also offer a greater degree of customisation for the kitchen environment – something we know is increasingly important for design clients.

Personalisation of the kitchen ambiance is enabled by the AuroraTech® light function, which automatically adapts the colour and intensity of the hood’s light according to usage and time of day.

The AEG app also provides a connected experience that can be used to control the hood remotely, as well as accessing guides and receiving notifications for filter cleaning.

The new AEG range is rolling out across Europe now.

AWE2025 Showcases Innovation: Panasonic Unveils NORUVI SEA™ Refrigerator Series**

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The 2025 China Home Appliances and Consumer Electronics Expo (AWE2025) kicked off in style at the Shanghai New International Expo Center. As part of the event’s opening festivities, Panasonic Home Appliances hosted its 2025 Strategy and New Product Launch Conference, revealing its latest flagship refrigerator series: the NORUVI SEA™ Norwegian Sea.

Drawing inspiration from the majestic Norwegian Sea, the NORUVI SEA™ series boasts cutting-edge features. Incorporating VIP vacuum insulation materials and a premium top compressor design, the refrigerator offers an impressive 700L capacity—setting a new benchmark in volume efficiency. This expansive freezing capability truly lives up to its promise of “large freezing is really large,” embodying the power and depth of Arctic ice.

Adding to its innovations, the Norwegian Sea series introduces the industry’s first four-dimensional fresh-keeping system. With Panasonic’s signature technologies, such as -3℃ micro-freezing preservation and Nanoe™X ion purification, the system ensures optimal freshness for all ingredients. It meticulously balances temperature, humidity, purification, and rapid cooling to create an ecosystem where freshness thrives.

Applia at AWE

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APPLiA’s Director General Paolo Falcioni, took the stage today at the Appliance & Electronics World Expo (AWE) 2025 Summit in Shanghai 🇨🇳, hosted by the China Household Electrical Appliances Association (CHEAA).

The discussion tackled critical challenges in the home appliance sector, including the effects of globalisation, market competition, and the shifting regulatory environment. At the heart of the conversation was the importance of ensuring fair competition through the alignment of global standards on product safety, energy efficiency, and environmental sustainability.

As the global market becomes more interconnected, working together is key to addressing challenges and fostering progress.