Samsung Electronics on Tuesday unveiled the lineup of its new range of energy efficient Bespoke home appliances, in a move to attract Korean consumers and satisfy strict environmental regulations in Europe and elsewhere.

The tech giant said it will improve its profitability this year with upgraded products equipped with artificial intelligence (AI) technology.

“What consumers are most interested in recently are energy-related functions. So we will overcome the difficulties this year, through our eco-friendly products,” Samsung Electronics Vice Chairman Han Jong-hee said at a press conference.

Samsung Electronics Executive Vice President Choi Ick-soo also said that the company’s energy-efficient products have helped generate growth in sales, especially in the European market.

In the aftermath of the global economic recession, Samsung Electronics suffered a 60 billion won ($46 million) operating loss in its home appliance business during the fourth quarter of last year. This was the first time in seven years that the company suffered a quarterly operating loss in its home appliance business.

Although the vice chairman did not specify the timing of the turnaround, he said that the company expects better earnings during the second half of this year.

According to the company, the new Bespoke appliances use 30 percent less energy than first-class energy-efficiency products. In addition, consumers can further reduce the use of energy, thanks to AI technology, which can analyze how consumers use the products.

“Our washing machines can reduce microbeads from clothes by 60 percent,” Han said. “We will reduce the amount more significantly by launching a microbeads filter this year.”

Samsung Electronics emphasized the fact that it made some parts of its refrigerators and other home appliances with reusable plastic. It also noted that the new Bespoke products are equipped with Samsung’s SmartThings function to enhance connectivity between them.

During the press conference, Samsung Electronics reiterated that it will focus on nurturing the robotics business as one of its new growth engines.

“Engineers at Samsung Research plan to develop a Samsung robot platform,” Han said. “We are preparing to launch the EX1 robot this year, and there is the possibility of further development in our robot vacuums.”

His remarks came as Samsung Electronics’ recent acquisition of shares in Rainbow Robotics sparked expectation that the conglomerate may resume large-scale M&As this year. The vice chairman, however, remained cautious about the speculation.

Instead, he confirmed that Samsung Electronics will be more aggressive in using ChatGPT for its home appliance business.

“As more companies are using ChatGPT, I don’t deny the fact that it has become part of the mainstream,” Han said.