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Elica’s Virtus Oven Line Wins Red Dot Award 2026 for Product Design

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Elica has once again been recognised on the world stage, with the Virtus oven line winning the Red Dot Award 2026 – Product Design in the Kitchen and Household category. The achievement strengthens Elica’s position as one of the most design‑driven brands in the built‑in cooking sector, continuing a trajectory that consistently blends architectural styling with advanced performance.

The Red Dot Award remains one of the most influential international design competitions, judged annually by an independent panel of global experts. Products are evaluated on innovation, aesthetic quality, functionality, and the ability to elevate everyday use through thoughtful design. Winning in the Product Design category signals that the Virtus line not only meets these criteria but stands out among hundreds of global submissions.

Elica’s Virtus ovens reflect the brand’s ongoing commitment to refined materials, intuitive interfaces, and a cohesive design language that aligns with modern kitchen architecture. The Red Dot jury’s recognition highlights the continuity of Elica’s design philosophy — one that prioritises clarity, precision, and a premium user experience.

For Elica, the 2026 award reinforces a long‑term design path that continues to resonate with both consumers and the wider design community, further cementing its role in shaping the future of cooking appliances.

Elica aims to grow in the Cooking market

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Elica is indeed making significant strides in the global cooking market with their innovative approach. The Lhov appliance is a remarkable example of their ingenuity, combining a hob, hood, and oven into a single unit1. This 3-in-1 appliance is designed to revolutionize the cooking experience with its super linear design, black glass aesthetics, and performance that is flush with kitchen units. It offers different cooking methods and areas, an intuitive touch screen, and an advanced extraction system that captures vapors and odors from both the hob and oven1.

The Virtus Multi 60 DD oven is another testament to Elica’s commitment to innovation and design, having won the “Archiproducts Design Awards 2023” in the Product & Interior Design category2. This oven features a hydrocleaning system, rotary dial operation, and a range of functions including a pizza setting, conventional grill, fan grill, and more, all within a 65-litre capacity and an energy efficiency rating of A+2.

Elica’s new positioning and brand identity reflect their evolution and ambition to be a leader in the cooking sector. With a focus on R&D and marketing activities, they aim to achieve revolutionary results in cooking appliances. The company’s investment of over 40 million Euros over three years signifies a major turning point for the brand3.

Their journey, which began with the NikolaTesla extractor hobs line in 2016, is now enhanced by cutting-edge strategies and products. Elica’s Chairman, Francesco Casoli, emphasizes the company’s historic attitude to challenge the ordinary and their goal to become a key player in the sector, offering solutions that are beautiful, functional, user-friendly, and driven by creativity, technological innovation, and design3. Their Italian know-how remains a significant value-adding factor, highly appreciated on an international scale3.

It’s clear that Elica is dedicated to providing innovative solutions that cater to the needs of modern kitchens, and their presence at Eurocucina 2024 is a showcase of their latest advancements in the cooking market.