Turkey’s largest domestic appliance manufacturer, Arçelik, believes its established European manufacturing presence could give it a competitive advantage over Chinese rivals as the European Union prepares tougher rules governing imports and local production.

According to a Bloomberg report published on 11 November, Barış Alparslan, Chief Financial Officer of Beko, Arçelik’s global appliance brand, believes the group’s manufacturing footprint across Europe puts it in a strong position to respond to the changing regulatory environment.