ASKO Marks 75 Years of Innovation at Milan Design Week

This year, ASKO, the renowned Scandinavian brand celebrated for its premium kitchen, laundry, and professional appliances, is commemorating 75 years of innovation. Since unveiling its first washing machine, ASKO has consistently pushed the boundaries of design and functionality. To mark this milestone, the brand is hosting an interactive exhibition at Milan Design Week from April 8 to 13, showcasing its latest groundbreaking advancements.

In true ASKO fashion, the exhibition highlights the seamless fusion of cutting-edge technology with timeless Scandinavian design. Visitors will experience award-winning innovations like the **NYACRAFT ovens with Celsius°Cooking™ technology**, **Nordic Fresh 2.0 Refrigeration**, and **Scandinavian Laundry Care 2.0**, all presented in stunning installations designed in collaboration with **Marmo Arredo**.

### Innovation Meets Craftsmanship

ASKO’s dedication to impeccable craftsmanship is evident in every detail of its kitchen and laundry appliances. Thoughtfully designed with minimalist aesthetics and state-of-the-art features, these products enhance everyday living while maintaining a superior level of refinement.

This year, ASKO’s latest advancements in **laundry, refrigeration, and cooking** have earned prestigious **iF Design Awards**, a testament to the brand’s commitment to excellence.

### Next-Gen Laundry & Cooling Solutions

The **Scandinavian Laundry Care 2.0**, featuring the pioneering **Steel Seal™ washing machine**, reflects ASKO’s drive to redefine hygiene and sustainability in laundry care. Meanwhile, the brand’s **built-in and freestanding refrigeration appliances** prioritize both style and functionality, particularly with the **Kitchen Fit installation features** of its freestanding range.

### Precision & Versatility in Cooking

ASKO’s **NYACRAFT ovens**, part of the **Celsius ovens range**, bring a perfect balance of precision and flexibility. These advanced appliances offer a host of intelligent features and come in two striking design options—**Frame and Glass**—ensuring both performance and aesthetic appeal.

As ASKO celebrates its remarkable journey of innovation, visitors at Milan Design Week can immerse themselves in the brand’s enduring vision: crafting beautifully functional appliances that elevate everyday living.

Blueair Purify and Humidify

The 2-in-1 Purify and Humidify has been recognized with the Red Dot Award: Product Design 2025!

The Red Dot Design Award is one of the most prestigious design competitions in the world, honoring products that stand out for their exceptional design quality. Since 1955, it has recognized products that stand out for their exceptionally high design quality.

Intentionally designed and highly intuitive, the 2-in-1 Purify and Humidify is an all-in-one air wellness solution that seamlessly combines purification and humidification to create a cleaner, healthier indoor environment

Asko Elements

The new Elements design range by ASKO.

Elements are pure. They can’t be divided. But when combined, they create something original and new. Elements by ASKO now comes in a unique combination of Pearl Grey with soft-grey painted glass, which features a subtle metallic sprinkle. The grey earthy tones create a soft, sophisticated ambiance, while the metallic sparkles add a rich, layered effect as they wait for the spotlights to bring them vividly to life.

Visit Asko at Salone del Mobile.Milano EuroCucina and discover new ASKO colour.