Tag Archives: MIDEA Group

Breaking Boundaries with MIRO: Midea’s Leap into Humanoid Robotics

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At Midea Group, innovation isn’t just a buzzword—it’s a challenge we embrace daily. One of their most ambitious projects recently came to life thanks to the relentless efforts of Dr. Zhengxue Zhou and his team: MIRO, our fully self-developed humanoid robot, has officially joined the production line.

But getting MIRO to operate autonomously wasn’t easy. Pre-set commands fell short of the complexity required on the factory floor. So the team went deeper—analyzing sensor and vision data, refining AI models, and running countless tests to close the gap between concept and capability.

💡 The result? MIRO learned to grasp sheet metal parts and feed them into the line with precision—entirely on its own.

This breakthrough earned our Jingzhou Washing Machine Factory a WRCA World Record for multi-scenario AI agent coverage. It’s a testament to what happens when bold ideas meet real-world execution.

“At Midea, we turn bold ideas into machines that actually work,” says Dr. Zhou.

And MIRO is just the beginning

Midea Group Delivers Robust Growth in H1 2025, Accelerates Global Expansion

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Midea Group reported a strong performance in the first half of 2025, with total sales surging 16% year-on-year to 250 billion yuan (€30 billion). Net profits outpaced revenue growth, climbing 25% to 26 billion yuan (€3.1 billion), reflecting a healthy profit margin exceeding 10%.

🌍 Global Momentum and Brand Strength

International revenue rose 17.7%, underscoring Midea’s growing footprint across global markets. The company’s Original Brand Manufacturing (OBM) segment delivered standout results, while e-commerce sales soared by more than 30% compared to the same period last year—highlighting Midea’s agility in digital channels and consumer engagement.

🤝 Strategic Acquisition

In a key move to strengthen its European presence, Midea completed the acquisition of Teka Group (excluding its Russian operations) during H1 2025. This strategic integration is expected to enhance product offerings and accelerate market penetration across the region.

Midea inaugurates its first wholly owned factory in Brazil

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Chinese home appliance giant Midea Group has announced the opening of its new Brazilian factory in Pouso Alegre, a city in the southeastern state of Minas Gerais. The official inauguration was held on 9 December, reports Brazilian outlet Diário do Comércio.

The sprawling factory covers an area of 73,000 square metres and has the capacity to produce 700,000 refrigerators and 600,000 washing machines annually. Midea Carrier CEO Felipe Costa told reporters that the company aims to reach maximum production potential in two years.

While the factory will be employing 700 employees initially, Midea expects to increase this to 1,000 jobs by December 2025. Mayor Coronel Dimas said he believes the factory could transform the municipality into a hub for the home appliances, as the investment has already triggered conversations about similar manufacturers coming to Pouso Alegre.

The new factory will be Midea’s third in Brazil, following the Manaus (Amazonas) site, which produces household air conditioners and microwaves, and the Canoas (Rio Grande do Sul) site, which makes commercial air conditioners. While the previous two are operated in partnership with Carrier, Pouso Alegre

Midea Group’s net profit in the third quarter of 2024 was 10.895 billion yuan, a year-on-year increase of 14.86%

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Midea Group released its third quarter report for 2024 today. In the third quarter, operating income reached 101.701 billion yuan, a year-on-year increase of 8.05%;Net profit was 10.895 billion yuan, a year-on-year increase of 14.86%。

Midea Group achieved operating income of 318.975 billion yuan in the first three quarters of 2024, a year-on-year increase of 9.57%;Net profit was 31.699 billion yuan, a year-on-year increase of 14.37%.

IFA2024

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The countdown is on! ⏰ We’re 14 days away from IFA100, and these powerhouse brands are leading the charge:

💥Midea Group : IFA Home Appliances, Hall 5.1-101
💥Miele: IFA Home Appliances, Hall 2.1-101
💥SharkNinja: IFA Home Appliances, Hall 3.1-103
💥Sharp Europe : IFA Home & Entertainment, Hall 22-302

These exhibitors are set to redefine the future of living and entertainment! We will keep you informed

Midea Group grows 10% in H1, surpasses 200 billion yuan

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The first half of 2024, Midea Group ‘s revenue exceeded 200 billion yuan, reaching 218.1 billion yuan (27.54 billion euros), an increase of 10%. Even better, profits rose by 14% to 20.8 billion yuan (2.6 billion euros).

Domestic sales increased 8% while exports rose 13%. In the half year, Midea invested 7.66 billion yuan in its 17 R&D centers, up 16%, and produced 5,000 patents.