LG Electronics has announced the appointment of Lyu Jae-cheol as its new Chief Executive Officer, effective December 1. Lyu brings a proven track record of innovation and strategic growth, having successfully led the Home Appliance & Air Solution (HS) division. Under his leadership, LG expanded its footprint in B2B markets, introduced subscription-based services, and strengthened its direct-to-consumer (D2C) offerings—all while maintaining LG’s competitive edge in the global home appliance sector.
As CEO, Lyu aims to build on LG’s legacy of excellence by enhancing the company’s competitiveness and unlocking new growth opportunities. His vision includes reinforcing LG’s leadership in home appliances and extending that success across the entire organizat,
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LG Electronics Battles Tariffs with Subscription-Powered Appliance Strategy
LG Electronics reported Q3 revenue of ₩21.88 trillion and operating profit of ₩688.9 billion, down 1.4% and 8.4% year-over-year. The dip was largely due to tariff costs on U.S. appliance exports and sluggish global demand recovery.
Despite these challenges, LG is leaning into its appliance subscription business, which bundles products with services—offering a steady growth path and recurring revenue. The company is also optimizing global production to reduce tariff impacts.
Meanwhile, the TV division struggled with rising marketing costs and fierce competition. One-time expenses from voluntary retirements also affected profitability.
Looking ahead, LG is prioritizing qualitative growth in B2B sectors like HVAC and vehicle components, while expanding non-hardware businesses such as WebOS and online services. The upcoming IPO of its Indian subsidiary is expected to fuel future investments and restructuring.
More detailed earnings by division will be shared later this month.
LG’s PuroTec™ Ushers in a New Era of Hygiene-First Home Appliances
LG Electronics has officially introduced its cutting-edge antimicrobial material, PuroTec™, to the European market—marking a pivotal moment for hygiene innovation in domestic appliances. Unveiled at K 2025, the world’s leading plastics and rubber trade fair in Düsseldorf, Germany, PuroTec™ is poised to redefine how we think about cleanliness and contamination control in everyday household products.
🔬 What Is PuroTec™?
PuroTec™ is a glass powder-based antimicrobial and antifungal additive. When incorporated into materials like plastic, paint, or rubber—even in small amounts—it actively combats odors and microbial contamination. Its versatility makes it ideal for a wide range of applications, but LG is placing a strong emphasis on its transformative potential in home appliances.
🏠 Domestic Appliances Get a Hygiene Upgrade
At the K Show, LG showcased a lineup of PuroTec™-enhanced products, with a spotlight on washing machines and refrigerators—two appliances that are especially vulnerable to moisture, mold, and bacterial buildup. By embedding PuroTec™ into the materials used in these appliances, LG is offering consumers a smarter, more sanitary solution for everyday living.
Other household items on display included:
– Bathroom fixtures with antimicrobial surfaces
– Sofas and clothing treated to resist fungal growth
– Automobile seats designed for cleaner, longer-lasting use
This innovation aligns with growing consumer demand for health-conscious home environments, especially in the wake of heightened awareness around hygiene and indoor air quality.
LG Electronics Scales Back Vietnamese Production Amid Tariff Concerns
LG Electronics has halved production at its Haiphong, Vietnam, refrigerator plant, anticipating potential risks as the U.S. government’s 46% tariff on Vietnamese goods nears its 90-day suspension deadline.
The company, which manufactures over 11 million refrigerators annually across Vietnam, Mexico, and India, is shifting output to its Monterrey facility in Mexico to maintain stable U.S. supply while adjusting operations in Vietnam.
LG Electronics Unveils Q9 Home Butler Robot
LG Electronics has introduced its first home butler robot, “Q9,” at an event in Seoul. Set for release next year, Q9 is designed to be the central hub of an AI-powered home, capable of performing various tasks with home appliances based on user commands. For example, it can find and play movies or adjust lighting and music to improve the user’s mood.
Q9 features a gravity compensation device for stable movement and is equipped with OpenAI’s GPT-4 Omni, enabling it to create spontaneous stories. The robot’s official name and price are yet to be decided, but it is expected to be linked with home appliance subscription services to reduce consumer costs.
The home robot market is projected to grow significantly, with Q9 positioned to become a key player by offering emotional interaction and advanced home assistant capabilities.
LG Electronics Reports Record Sales
LG Electronics announced its confirmed results for the third quarter on Oct. 24, revealing a complex financial landscape marked by record sales but a significant drop in operating profit. The company reported consolidated sales of 22.1764 trillion won, a 10.7% increase compared to the same period last year and a 2.2% rise from the previous quarter. However, operating profit fell by 20.9% year-on-year to 751.9 billion won, primarily due to increased logistics and marketing costsThe Home Appliance & Air Solution (H&A) Business Division recorded sales of 8.3376 trillion won and an operating profit of 527.2
LG Electronics Unveils STEM Refrigerators with Direct Water Line for Ice and Purification
LG Electronics is introducing a new refrigerator brand called STEM that directly connects to a water line to produce purified water and ice. The company plans to expand the STEM lineup to more than half of its premium French-door refrigerator models and position it as a driving force for its appliance subscription service.
The STEM refrigerators address user complaints associated with traditional ice makers that require manual water refilling and cleaning of the water tank. By directly channeling water through a dedicated line, STEM enhances hygiene while offering options like craft ice, cube ice, mini cubes, and crushed ice.
The brand name, derived from the word “stem” representing how plants transport water and nutrients, symbolizes the delivery of clean water and ice through the direct water line. STEM models come in two variants: with and without a water dispenser Equipped with an AI Energy-Saving Care system, the refrigerators learn usage patterns and maintain consistent temperatures by adjusting to concentrated cooling modes during peak usage times, such as mornings when doors are frequently opened.
Through the LG ThinQ app, an Energy Saving Mode powered by AI will be added later this year, further exemplifying LG’s commitment to upgradeable appliances.
The UV Nano feature automatically disinfects the water dispenser nozzle with UV LED lights every hour for 10 minutes. A three-stage purification filter reduces nine types of heavy metals and fine particles while removing bacteria like E. coli and viruses that can cause food poisoning, such as norovirus.LG Electronics plans to expand the STEM lineup to more than half of its premium French-door refrigerator models. The company aims to accelerate its appliance subscription service using STEM as a key offering. Subscribers will receive periodic visits from care managers who will clean the refrigerator, perform maintenance checks, and replace consumables like filters. Complimentary repairs are covered throughout the subscription period, or customers can opt to purchase the product outright and subscribe only to the care service.
Currently, LG Electronics offers subscription plans for 21 product categories, including water purifiers, refrigerators, ice and water dispensers, kimchi refrigerators, air conditioners, washing machines, washer-dryer combos, and TVs.
LG EXPANDS AVAILABILITY OF ITS CLOUOR-CHANGING REFRIGERATORS IN EUROPE
LG Electronics (LG) announces the launch of its advanced InstaView fridges with MoodUP in France. The company hosted a grand picnic on Paris’s iconic Champs-Élysées on May 26 to celebrate the release of two LG InstaView™ with MoodUP™ lineups in France
Following launches in Spain, Germany and Italy and now France, LG has augmented its outstanding range of InstaView refrigerators with MoodUP with a new bottom freezer – a model that is highly popular among customers throughout Europe. Offering a smart and customizable culinary experience, the company’s color-changing refrigerators are ideal for those who want to express their mood and personal taste in the kitchen.
LG Electronics reports profitable 2023
LG Electronics Inc. (LG) achieved a consolidated revenue of KRW 84.2 trillion and an operating profit of KRW 3.55 trillion in 2023. This marks the third consecutive year of record-breaking annual revenue, despite challenges like an economic slowdown and reduced demand.
LG’s core businesses, home appliances, and vehicle components, displayed resilience, maintaining continuous growth for eight consecutive years. The combined revenue for these segments exceeded KRW 40 trillion, a substantial increase from KRW 18 trillion in 2015, now constituting 47.8% of the total revenue..
LG’s Washer for Tumbler
LG Electronics (LG) is set to unveil its innovative tumbler washer, LG mycup, at CES 2024. This unique cleaning solution features state-of-the-art technology to enhance the daily hygiene of tumbler users, while its sophisticated design embodies LG’s commitment to environmental sustainability. With the increasing number of eco-conscious consumers using tumblers, LG mycup simplifies the cleaning process and encourages the regular use of reusable cups and tumblers.This practical washer lets users clean one tumbler at a time by simply placing it inside and selecting from two cleaning courses – Quick Wash and Extra Wash – through the LG mycup app. The cleaning process is then conveniently displayed on the upper display panel to let users check wash status and receive an app notification when the cycle is complete.
Both courses utilize a 65-degree Celsius hot water cycle to ensure thorough and sanitary cleaning. By employing bubble jet technology, the Quick Wash course cleans the inside of the tumbler in just 30 seconds. And for the thorough cleaning and drying for harder-to-clean residues like dairy, the Extra Wash course utilizes an integrated air-drying design to clean and gently dry the tumbler with a multi-directional water jet and powerful hot air.
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