Did you know that home appliances rented from BlueMovement can last up to 20% longer than those purchased?
BlueMovement is making reliable appliances and services affordable to more consumers. That’s why they offer a fixed monthly fee for renting top-quality appliances.
And when it’s time to say goodbye to the appliance, they ensure sustainable logistics with take-back options and recycled packaging that can be re-used multiple times. It’s all about reducing waste and making a positive impact!
Not only that, but our efficient appliances also help consumers save on energy and water consumption. A win-win for their wallets and the environment.
Currently available in the Netherlands and Germany, BlueMovement is on a mission to expand and bring worry-free renting to more countries soon
Tag Archives: appliance rental
Electrolux Group launches refurbished product subscription service for Swedish consumers
According to statistics about worldwide electronic waste,* every Swede generates 20 kg of electronic waste annually. With the launch of AtEase, Electrolux Group’s new product subscription-based service for Sweden, consumers can make more sustainable choices for the home.
AtEase is part of Electrolux Group’s ambition to reduce electronic waste and contribute to the circular economy, with Swedish consumers having the option to subscribe to a new product or a refurbished one.
AtEase is an all-inclusive service that covers everything needed to keep the appliance running smoothly, including proactive maintenance, automatic shipments of accessories, and support (the appliance is replaced within three days if a fault occurs during the subscription). Crucially, every product returned to Electrolux Group is refurbished for reuse or gives life to new appliances by donating its parts.
“If the product is too damaged or worn to be refurbished, we can reuse parts such as circuit boards, rubber bumpers, or casings to extend the life of other products. In fact, 75% of the parts we use in the refurbishment of a robot vacuum cleaner have been harvested from an end-of-life product,” says James Ostridge, Product as a Service Director.
The products currently offered through AtEase include the Pure i9 Robotic Vacuum Cleaner, Well A7 Air Purifier and Pure A9 Air Purifier. Further floor and air care products will be introduced later this year, and more products, including kitchen and garment care, will be added to the service over time. The launch of AtEase is a natural step following a successful pilot launched in 2019 to offer Swedish consumers the Pure i9 on a subscription pay-per-use basis. AtEase will also be introduced to further markets beyond Sweden in the coming years.
Since July 2022, Electrolux Group has also offered landlords in Sweden a similar program of appliances-as-a-service for installations, maintenance and repair of appliances, prolonging the product life span and reducing electronic waste.
Meanwhile, in Singapore, the company launched a similar direct to consumer subscription model last year that offers the rental, set up, repair and recycling of products.
Renting large home appliances becomes popular among young Koreans
South Korea’s home appliance rental market is expanding as younger generations, who prioritize experience over ownership, prefer to rent instead of buying.
Renting large appliances such as refrigerators, air conditioner and washing machines, which cost a lot to purchase, has become an affordable alternative for people who move frequently or cannot afford the upfront costs.
According to data from the country’s top three electronics rental businesses ? Coway Co., LG Electronics Inc. and SK Magic Co. – their cumulative number of rental accounts is estimated at around 11.81 million at the end of last year. The local rental market has been steadily growing each year, with 11.04 million accounts in 2020 and 11.46 million in 2021.
As the market grows, the range of appliances available for rent is also diversifying. Large home appliances, also known as white goods, are becoming more popular, with LG Electronics starting to offer rental services for air conditioners and washing machines last year in addition to refrigerators in 2020.
LG Electronics reported that its rental business revenue in the third quarter of last year reached 551.9 billion won, a 20 percent increase from 459.7 billion won during the same period in the previous year. Samsung Electronics Co. is also offering rental services for its washing machines, dryers, air conditioners, refrigerators and vacuum cleaners in collaboration with SK Magic. The total number of products rented by these companies reached 23,000 units last year.
The main driving force behind the expansion of the home appliance rental market is millennials and young working professionals who are familiar with the sharing culture. Among the new LG Electronics rental subscribers last year, the proportion of those in their 20s and 30s was as high as 30 percent. Including those in their 40s, customers aged 20 to 40 account for 65 percent of the total.
WHITEGOODSNOW 