Fridge and SDA recycling plant in Scotland,

Enva, one of the UK and Ireland’s leading recycling and resource recovery specialists, has officially opened a new fridge and SDA recycling facility in Perth, Scotland. This multi million pound investment has delivered a flagship facility capable of achieving the highest possible recycling standards.

The state-of-the-art facility, the only dedicated fridge and SDA recycling plant in Scotland, has the capacity to process 4,000 fridges and 300 tonnes of SDA per week providing Scottish residents with  the ability to sustainably recycle all their waste fridges and small electrical appliances such as kettles, toasters, vacuum cleaners, and coffee machines.

Applia calls for Swedish tax to be abolished

Sweden’s electronics tax is gaining more and more enemies. Now the industry organization Applia is taking a hard line against the state – and bringing along several of the country’s largest electronics players. – It’s greenwashing, says chairman Kent Oderud.According to a report from Applia, which is a trade association for manufacturers and importers of electrical household appliances, the Swedish electronics tax on white goods and home electronics has doubled since its introduction in 2017 – despite not having shown any measurable effect. Now the organization is demanding that the law be abolished.We need initiatives that promote sustainable products and circular business models – not a tax that just raises prices and moves trade abroad.

AWE 2025

Haier introduced its pioneering “Eye of AI” technology, equipping smart devices not only to “process voice commands” but also to “visually interpret” their environments. Revolutionary applications include range hoods that track cooking pots, ovens that monitor grilling progress, and washing machines that analyze laundry cycles, all achieving effortless, hands-free appliance management. Huawei’s upgraded Harmony Smart Home debuted experiential zones emphasizing intuitive voice control, air quality enhancement, and retrofit-friendly smart home solutions, redefining modern living. Hisense utilized its self-developed StarSea Large Model to evolve appliances from basic “functional tools” into proactive “AI companions”, enhancing emotional intelligence and user-centric adaptability. Siemens’ AI Vision simplifies cooking workflows; Gree’s AI dynamic energy-saving technology enables instant efficiency on startup; Fotile unveiled the world’s first AI-powered healthy cooking system, Healthy CookingGPT; and Robam premiered its “Culinary Master” AI model. Collectively, these innovations signal a transformative leap in AI-powered home technology.

3i Launches P10 Ultra

As spring cleaning season approaches, 3i, a pioneering smart home brand, is making deep cleaning easier than ever with the launch of the 3i P10 Ultra, an 18,000 Pa deep-cleaning robot vacuum with UltraReach™ Mop. Featuring exceptional suction, an extendable mop for edge cleaning, and an all-in-one station for self-maintenance, the P10 Ultra ensures a thoroughly clean home with minimal manual intervention addition to mopping, the P10 Ultra offers industry-leading 18,000 Pa vacuuming power, boasting over twice the suction of many competitors. It effectively picks up dust and large debris from deep within crevices and carpet fibers, making it ideal for tackling hidden dirt during spring cleaning. The anti-tangle brushes prevent hair from wrapping, while the TangleCut™ feature automatically cuts tangled hair when the robot returns to its station.

For special carpet care, the P10 Ultra utilizes ultrasonic carpet detection to automatically boost suction and lift the mops 0.4 inches (10.5 mm), ensuring carpets remain dry and clean. Users can customize carpet cleaning preferences, such as prioritizing carpets, double-cleaning them, or avoiding long-pile rugs, all without manually adjusting the robot.

Another key highlight is the all-in-one station for self-maintaining, which eliminates much need for manual cleaning. The station automatically washes mops with 140℉/60℃ hot water and dries them with heated air, dispenses detergent and refills the robot’s water tank with clean water, and collects dust and debris into a spacious bag, requiring disposal only every 70 days. Each time the robot returns to the station, it receives a complete cleaning, ready for the next use.

Milan Design Week Miele

Miele Reignites the Love for the Heart of the Home
As the design world converges on Milan for its annual Design Week, Miele is reaffirming its enduring promise to elevate the heart of the home with the relaunch of its compelling communications campaign, “Once upon a Miele, always a Miele.” This powerful message speaks directly to the unique bond formed with Miele appliances, asserting that once you’ve experienced their unparalleled quality, unwavering reliability, and intuitive ease of use, there’s simply no turning back.
Building on its initial success from September 2024, this second wave of the multimedia campaign sweeps across 49 countries, showcasing Miele’s comprehensive range of household innovations. However, this time, the spotlight shines brightly on the kitchen – the true nucleus of modern living.
Miele understands that the kitchen is more than just a place to prepare meals; it’s a space for connection, creativity, and cherished moments. This campaign beautifully captures that sentiment, weaving together evocative imagery with glimpses into the exceptional features that define Miele kitchen appliances. The aim is to not just inform, but to truly fascinate and inspire those who value both performance and aesthetics in their culinary spaces.
Imagine the seamless integration of a Miele combined steam oven, where culinary exploration meets effortless maintenance thanks to the innovative HydroClean self-cleaning function. Picture the sleek sophistication of a Miele induction hob with an integrated hood, a masterpiece of elegant design that not only performs flawlessly but also becomes a stunning focal point in any kitchen.
These are more than just appliances; they are meticulously engineered tools designed to enhance every aspect of the cooking experience. Miele’s commitment to high-quality materials and timeless design ensures that these appliances not only perform exceptionally but also integrate harmoniously into diverse kitchen styles, adding a touch of understated luxury.
Through this renewed campaign, Miele invites you to rediscover the joy of cooking and the enduring satisfaction of owning appliances built to last. “Once upon a Miele, always a Miele” isn’t just a tagline; it’s a testament to the lasting relationship Miele builds with its customers, a promise of quality and reliability that transforms the everyday into something truly exceptional, starting right at the heart of your home – the kitchen. As Milan Design Week unfolds, Miele reminds us that true design excellence extends beyond aesthetics, encompassing the enduring quality and intuitive experience that make a Miele kitchen a joy to live with, day after day.

International Roundtable of Household Appliance Manufacturer Associations

The International Roundtable of Household Appliance Manufacturer Associations (IRHMA) gathered once again, this time in Shanghai, China 🇨🇳 to exchange insights on key developments shaping the industry worldwide.

From advancing sustainability to adapting to evolving policies, discussions focused on the future of home appliances in a rapidly changing landscape.

With many representatives from across continents, the industry came together to explore shared opportunities and drive innovation forward.

IRHMA remains a vital platform for global collaboration, reinforcing the commitment to a more sustainable and competitive sector.

Schott Showcasing Innovation at AWE Shanghai 2025

At AWE2025 in Shanghai—Asia’s top home appliance trade show. Schott showcased two innovations for the Asian market: CERAN® matte line and CERAN Luminoir® TFT.
🏆 CERAN® matte line: Our deep black cooktop with a matte finish won the AWE Best Innovation Award 2025. Its advanced coating delivers an elegant, easy-care surface with clear control visibility and reduced scratch visibility. Matte cooktops are slated for launch in spring 2025.
🖤 CERAN Luminoir® TFT: Our next-generation glass-ceramic cooktop enables smart display and lighting integration. It allows vibrant, multi-color TFT displays to shine through while keeping the deep black look—even when switched off.

Air fryer With steam

Steam? Airfry? Or both? Our newest ground-breaking innovation in home cooking is here! 

The Philips Airfryer Dual Basket with Steam is revolutionizing the Airfryer world as we know it, delivering better taste and textures than ever before. By combining airfrying and steaming, it unlocks a whole new level of cooking possibilities—from pillowy bao buns, silky smooth ravioli with tender veggies, to melt-in-your-mouth cinnamon rolls.

You will be deliciously surprised, every time

Haier Smart Home Unveils AI-Driven Global Innovation Roadmap at 2025 Ecosystem Conference

Shanghai, March 19, 2024 – Haier Smart Home hosted its highly anticipated 2025 Ecosystem Conference at the Shanghai World Expo Center under the theme “AI for Home, AI for You.” This landmark event showcased breakthrough technologies and outlined the company’s strategic vision to redefine intelligent living enabled by artificial intelligence (AI).

In front of thousands of customers, business leaders and media representatives, Mr. Li Huagang, Senior Vice President of Haier Group and Chairman & President of Haier Smart Home, opened the conference with an insightful analysis of 2024’s market dynamics. He unveiled the company’s global innovation and digital transformation roadmap, emphasizing AI-powered solutions co-designed with the users to address the real needs. “There are millions of active users cocreating smart home experiences every day”

A key highlight of the conference was the debut of the AI Vision technology series, the result of Haier’s decade-long strategic investment in smart home ecosystems.

Mr. Shu Hai, Vice President of Haier Group and General Manager of Haier Smart Home R&D, emphasized the company’s accelerated development of home service robots, creating the “Unmanned Housework” era.

Globalization Through Localization

Haier Smart Home reinforced its commitment to a globalization strategy centered on localized innovation.

“Haier Smart Home is present everywhere there’s user demand.” the company emphasized.


In Europe, AI-driven consumer insights inform a fully integrated AI R&D process—spanning planning, research, and quality control—resulting in best-selling products like the very successful X11 washing machine.
In India, Haier has established world-class local manufacturing capabilities, superior online and offline user experiences and highly efficient service responses.
In Australia, the company has implemented the Agency Model, getting closer to their users and delivering historic results.
In the United States, with its SmartHQ platform, appliances become evolutionary AI machines, also creating a digital lifecycle twin, enabling the company to accelerate innovation, improve delivery, elevate usage, provide seamless service and delight users when they decide to replace their current appliances. 
Mr. Li Pan, Vice President and Overseas Market General Manager of Haier Smart Home, emphasized: “In this new age, we continue to lead with innovation”. He added: “Join us to grow and win together in the AI era.”

Since pioneering the smart home strategy a decade ago, Haier Smart Home has consistently led the industry. With the launch of AI Vision, the company has transcended traditional smart appliances, advancing towards truly intelligent homes