Category Archives: Domestic appliance news,

Haier’s Smart Dishwashing Revolution: I-Pro Shine & Xynergy Series Redefine Clean”

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Haier is transforming the way we approach dish care—blending state-of-the-art technology with eco-conscious design to deliver cleaner dishes and a greener home.

✨ I-Pro Shine Collection 
Say goodbye to bacteria and lingering odors. The I-Pro Shine range features exclusive BIOVITAE LED light technology, eliminating up to 99.99% of bacteria—all at low temperatures and without any UV exposure. Plus, its Odor Safe mode keeps your kitchen smelling fresh by neutralizing unpleasant smells from dishes left inside.

✨ Xynergy Series 
Efficiency meets intelligence. The Xynergy Series boasts ultra-low energy consumption with cutting-edge heat pump technology, reaching an impressive A-50% energy class. Integrated smart sensors and AI-powered customization via the #hOn app adapt each cycle to your specific needs—delivering sparkling results with minimal waste.

With Haier, dishwashing isn’t just a chore—it’s a smarter, cleaner, and more sustainable experience.

Groupe SEB Launches €200M Savings Plan Amid Margin Pressure

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Despite steady sales across key European markets—including Italy, Spain, and France—Groupe SEB is facing a sharp 40% drop in operating margins. The downturn comes even as new product innovations, such as floor scrubbers, continue to perform well regionally.

In response, CEO Stanislas de Gramont has unveiled a strategic €200 million cost-saving initiative aimed at restoring profitability. The plan, set to roll out through 2027, reflects the group’s commitment to operational efficiency and long-term resilience in a challenging economic climate.

As the home appliance sector navigates inflationary pressures and shifting consumer demand, Groupe SEB’s move signals a broader trend toward leaner, smarter growth strategies.

Fulgor Milano Renews Partnership with MasterChef Winner Antonio Lorenzo

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Fulgor Milano is proud to continue its collaboration with MasterChef Italia winner Antonio Lorenzo, a symbol of modern culinary style. Born from a friendship with Gianni Meneghetti and the Fulgor Milano family, this partnership celebrates a shared vision: bringing beauty, functionality, and creativity to everyday cooking.

“This is more than an image choice—it’s a shared project,” says Gianni Meneghetti. Antonio played an active role in customizing Fulgor Milano products, working alongside designer Ugo Marinello to rethink induction technology.

Together, they’re redefining Italian design and culinary excellence—one innovation at a time

Miele Celebrates International Repair Day with a Digital Twist

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In honor of International Repair Day, organized by the Open Repair Alliance, Miele is spotlighting its commitment to long-lasting appliances through smart digital service solutions.

Rather than focusing solely on physical repairs, Miele is empowering users with tools that prevent them. From regular software updates to easy-to-follow video guides, the brand is helping customers extend the life of their appliances and reduce unnecessary service calls.

One standout initiative: networked Miele appliances registered in the company’s app receive essential software updates for a minimum of ten years. It’s all part of Miele’s mission to keep appliances running smoothly, sustainably, and smarter for longer.

Haier Europe Hits 10 Million Connected Users

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Haier Europe Hits 10 Million Connected Users, Cementing hOn as the Hub of the Smart Home

Haier Europe has officially surpassed 10 million users across its proprietary digital platforms, marking a major milestone in its smart home journey. At the center of this success is the hOn app, which has seen a remarkable 40% year-over-year growth in users. Designed to seamlessly manage up to 35 product lines from Haier, Candy, and Hoover, hOn is redefining how consumers interact with their appliances.

More than just a remote control, hOn integrates a full ecosystem—including large and small appliances, air and water treatment systems, and even energy management tools like photovoltaic systems—into a single, intuitive platform.

🔌 Top Connected Categories 
User engagement is strongest in:
– Washing appliances (60%) 
– Refrigeration (13%) 
– Air conditioning (12%) 
– Cooking (10%) 
Seasonal peaks in usage are especially notable for washing machines, dryers, and air conditioners, reflecting real-life rhythms and needs.

Electrolux Cooktop Recall: Safety Warning and Consumer Action Guide

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Energy Safe Victoria has launched legal action against Electrolux following reports of glass gas cooktops shattering—some causing injury. The investigation found the affected models may not have met Australian safety standards, and were supplied even after failing certification tests.

If consumers contact you about these cooktops, direct them to Electrolux on 1800 001 218. They’re offering free technician visits for replacements or full refunds.

Electrolux states it is cooperating with authorities and “takes safety very seriously.”

Under Victorian law, supplying non-compliant appliances or withholding safety information can result in fines up to $250,000 per offence.

Kevin Hart Joins SharkNinja as Global Brand Ambassador, Teaming Up with David Beckham in New Campaign

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SharkNinja, Inc.the $13.8 billion household appliance powerhouse, has named comedian and actor Kevin Hart as its newest global brand ambassador. Hart joins football legend David Beckham, expanding the brand’s star-powered lineup.

Xiaomi Expands Globally with Smart Mijia Home Appliances

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Xiaomi has officially rolled out its Mijia home appliance lineup to international markets, bringing smart living to more households around the world. The collection includes a high-capacity refrigerator, a versatile washer-dryer, and a sleek line of air conditioners—all seamlessly integrated into Xiaomi’s intelligent ecosystem: Human x Car x Home. With centralized control via the Xiaomi Home app, users can manage their appliances effortlessly from anywhere.

🧊 Mijia Cross Door 502L Refrigerator: Smart Cooling for Modern Families

At the heart of the kitchen offering is the Mijia Cross Door 502L, a spacious 502-liter refrigerator designed for families who need flexible and efficient food storage. Key features include:

  • Multi-zone temperature control for customized cooling
  • iFresh zone with adjustable settings from -1°C to 5°C
  • Super Cool & Super Freeze modes to meet diverse storage needs
  • Ag⁺ freshness tech to combat odors and bacteria
  • 90° door opening for wall-adjacent installation
  • Smart alerts via the Xiaomi Home app if the door remains open for over two minutes
  • Dual inverter system for quiet operation and energy savings
  • Built-in Wi-Fi for remote temperature management

🧺 More Than Just Cooling: Washer-Dryer & Air Conditioning

The Mijia lineup also includes the Mijia Pro 9 kg front-loading washer-dryer, ideal for efficient laundry care, and a range of air conditioners designed to deliver comfort with smart control and energy efficiency.

With this international launch, Xiaomi continues to redefine smart living—making everyday tasks simpler, cleaner, and more connected.

Groupe Brandt Seeks Strategic Lifeline Amid Market Turbulence

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The European home appliance sector is once again facing tough headwinds, and this time, the storm has reached one of France’s last-standing giants. Groupe Brandt, a century-old manufacturer and a key player in the French appliance landscape, has entered creditor protection in a bid to stabilize its finances and attract a strategic investor.

🏛️ Court-Approved Restructuring
On October 1, the Nanterre Economic Court granted Brandt’s request for protection, enabling the company to freeze its debts and continue operations while actively seeking a financial partner. Owned by Algeria’s Cevital Group since 2014, Brandt’s leadership views this move not as a retreat, but as a strategic reset—an opportunity to accelerate talks with potential investors.

Production at Brandt’s facilities in Orléans and Vendôme remains uninterrupted, and local distributor Elmax Store reports no immediate impact on its operations.

🧩 Who Might Step In?
Brandt’s portfolio includes not just its namesake brand, but also De Dietrich, Sauter, and Vedette—making it a valuable acquisition target. With 750 employees across France and a service hub near Paris, the company is far from marginal. CEO Daniele Degli Emili has already reached out to business partners, assuring them that several “serious and well-negotiated” investor options are on the table.

🌍 A Broader Industry Reckoning
Brandt’s situation reflects a deeper crisis among Europe’s traditional appliance manufacturers. Market consolidation is no longer a possibility—it’s a necessity. Chinese conglomerates have been steadily acquiring European brands: Hisense took over Gorenje in 2018, Haier absorbed Candy Hoover in 2019, and Midea snapped up Teka earlier this year. Midea even held talks with Electrolux in 2023, though no deal materialized.

📉 Electrolux and the Financial Squeeze
Even Electrolux, long considered a pillar of European manufacturing, has felt the strain. Despite returning to profitability in 2025 after a sweeping restructuring, the Swedish company reported a negative operating cash flow of $405 million in H1, pushing net debt to nearly $3 billion. Analysts now anticipate a capital injection of at least $1.79 billion via a share issue, and S&P Global Ratings has downgraded its credit score to BBB-, teetering just above speculative grade.

🚨 Industry Survival at Stake
The pressure from Asian—particularly Chinese—competitors is mounting. With only a handful of independent European manufacturers left, the industry’s future looks precarious. In a rare show of unity, several appliance makers have issued an open letter to European Commission President Ursula von der Leyen, warning that the very survival of Europe’s home appliance sector is in jeopardy.

Whirlpool Under Pressure: Q2 Earnings Miss and Mounting Market Challenges

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Whirlpool Corporation  is navigating turbulent waters as it faces mounting financial and operational headwinds. The appliance giant’s Q2 2025 earnings fell short of analyst expectations, driven by continued weakness in North American demand and profit margins hovering near decade-long lows—despite aggressive cost-cutting measures.

The company’s strategic pivot toward innovation and premium product offerings has yet to counterbalance growing affordability concerns and broader cyclical risks. Rising debt levels and a strained balance sheet have further intensified investor caution, prompting a recent ‘sell’ rating from market analysts.

While Whirlpool remains committed to long-term transformation, the current economic climate poses significant hurdles. For industry watchers and stakeholders, the coming quarters will be critical in assessing whether the brand can regain momentum or if deeper structural shifts are needed.