Groupe SEB End-of-year 2023 sales confirmed the good performance of the results of the world leader in small household appliances, as confirmed by Stanislas de Gramont, Managing Director: “Groupe SEB returned to good organic growth momentum in its sales in 2023, and returns to the 8 billion turnover mark for this financial year.” A figure up slightly, by 0.6%, achieved in a difficult economic context.Groupe SEB achieved sales of €8,006 million in 2023, up 0.6% (i.e. +€46 million) in published data. Organic growth stands at a good level of 5.3%, or +€420 million. It is offset by a negative currency impact of the same magnitude coming from the depreciation of several currencies compared to the euro (notably the Chinese yuan). Finally, the turnover includes a limited scope effect linked to the integration of the acquisitions of Zummo, La San Marco and Pacojet.The Group’s Professional activity continued its excellent trajectory, posting organic sales growth of 16.2% in the 4th quarter, on a more demanding base effect. This activity brings together Professional Coffee, which constitutes nearly 90% of sales, hotel equipment, Krampouz, Zummo and Pacojet.
In 2023, the turnover of the Professional activity stood at €962 million, up 26.5% like-for-like compared to last year.
This remarkable performance is mainly due to record sales in Professional Coffee driven by the Group’s main markets (China, the United States, Germany and the United Kingdom), both in machine sales and supply. Services. Machine sales were supported by an increasingly extensive and diversified customer portfolio, supporting the recurrence of turnover, as well as the deployment of major contracts with key customers such as Luckin Coffee in China, Greggs in the United Kingdom. or QuikTrip in the United States. Furthermore, the continued development of services and their digital component reinforces the attractiveness of the Group’s offering and contributes to strong growth in turnover.
Furthermore, the Group made significant developments in 2023 to support its strategic ambition in Professional. The acquisition of La San Marco allows the Group to extend its product offering to traditional coffee machines, and that of Pacojet strengthens the Group’s presence in professional kitchens.

Groupe SEB also announced the construction of its first Professional Equipment Hub in Shaoxing, China