For Whirlpool, the commitment in CSR and sustainability – says Karim Bruneo , corporate responsibility and government relations manager, Whirlpool EMEA – aims to create a virtuous system through initiatives to guarantee the wellbeing and the needs of the environment and the communities of the territories where the company operates. A commitment that translates daily into the creation of innovative technological solutions with low environmental impact and efficient management of production and distribution processes ».

But what do these purposes translate into the concrete? “I n particular, in 2017, three years ahead of schedule – explains Bruneo – Whirlpool has achieved the goals, set in 2015, of reducing energy and water consumption by 15% compared to 2014. After obtaining these important results, the company has set new reduction targets by 2025, compared to 2005, of 30% of greenhouse gas (GHG) emissions deriving from production processes and products».

From the standpoint of sustainable design, the company is committed to creating increasingly eco-efficient models for both energy and water resources and raw materials, reusing or minimizing waste.
« Furthermore – concludes Bruneo – today, home appliances are designed to be recycled for recycling ».

Whirlpool Corporation will once again be present at CES in Las Vegas from 8 until January 11, 2019. A new range of ovens connected with augmented reality that will allow you to choose recipes based on the available ingredients and see the state of cooking without opening the oven thanks to augmented reality ; and a washer dryer with improved connectivity thanks to the new Whirlpool application.

Connected Hub Ovens

The new range of intelligent kitchen appliances includes a total of 28 cooking appliances with state-of-the-art technology such as the advanced digital kitchen platform from Yummly, owned by Whirlpool. Among its functions, stands out the technology of recognition of ingredients of this platform thanks to the augmented reality, which allows to detect ingredients and recommend recipes based on them, as well as preferences, tastes and cooking level of users. This improved platform became operational in December 2018 and in 2019 it will incorporate the Yummly® Meal Planning, with personalized weekly meal plans based on users’ dietary preferences, their schedule, number of meals and portions, as well as the ingredients available and restaurants for special occasions.

The new range of Connected Hub wall ovens is able to inform those families that need it most of the optimal cooking experience (from which grid to use what cooking cycle to select), in order to make sure that they are making the most of it your appliance

Also, the augmented reality allows to avoid the inevitable losses of heat and energy that occur when reviewing the state of cooking by opening the oven door, thanks to an internal vision system and an external zoom that allows to do it without having to open.

Wash in fewer steps Whirlpool will present at CES two models of front-loading washer-dryer connected to simplify the washing steps. Through the next integrations with Wear OS by Google, a new custom control from anywhere through Google Assistant, Alexa-enabled devices and the Whirlpool® application, Whirlpool® Smart Laundry devices will preview new features in this CES 2019.

For example, the new application includes a Spotting Guide that allows families to quickly identify how to deal with different spots: once the user enters the application with the type of stain and fabric, the guide automatically sends the recommendations to the washing machine and Suggested configurations to obtain the best result. It also allows up to 30 personalized wash cycles to be stored in the application and to manage the laundry from anywhere, even in movement, being able to order the start of the washing machine or the transfer of clothes.

In addition to the integration of Apple Watch, in 2019 Whirlpool’s connected washing machines will also be compatible with Google’s Wear operating system, in order to communicate remotely with these devices. In addition, the Whirlpool application will continue to send alert notifications to users’ mobiles and will continue its integration with the Amazon Dash replenishment system, which automatically arranges the purchase of detergent when it is running low.

Beyond the application, these intelligent washing appliances incorporate in the device itself intuitive shortcuts, such as the innovative Load & Go function, which allows to store up to 40 loads of detergent in the washing machine itself, which automatically dispenses the correct dose according to the size and characteristics of each load.