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Tag Archives: Versuni
Versuni joins APPLiA
Home Appliance Europe, a Brussels-based trade association that provides a “voice for the home appliance industry,” has welcomed Netherlands-based Versuni, previously known as Philips Domestic Appliances, to its ranks.
With this update, Versuni joins 24 direct members and 25 national associations of 24 countries. Founded as Philips Domestic Appliances, Versuni was made independent in September 2021, and rebranded in 2023. Versuni is made up of licensed the Philips consumer brand, along with other brands such as Saeco, Gaggia, Philips Walita, Preethi, L’OR Barista and Senseo.
Versuni’s product portfolio also includes kitchen appliances and floor care, with presence in over 100 countries and 900 patents.
Henk S. de Jong, CEO of Versuni, said that the company is “committed to delivering top notch products and solutions improving daily lives, while caring for the environment,” outlining sustainability as “a core pillar of our business model.”
This makes Versuni a good fit for APPLiA as the trade association has made sustainability and reducing waste one of its key philosophies.
“APPLiA is the perfect vehicle to promote the values and contributions of the sector to the consumers, the economy and the environment alike, creating the conditions for a prosperous, future-proof development,” said de Jong.
“We are extremely pleased to welcome Versuni on board, bringing in a forward-looking vision and expertise that will be crucial catalysts to a successful advocacy strategy enshrining the diversified heritages of all members,” said Paolo Falcioni, APPLiA Director General.
Arcelik CEO Hakan Bulgurlu was named the new President of APPLiA in June 2022, taking over from Dr. Peter H. Göetz, Executive VP of BSH Europe.
Philips Domestic Appliances becomes Versuni
Philips Domestic Appliances becomes Versuni release.
The new company name is an important step following the agreement to divest the Domestic Appliances business by Royal Philips in September 2021 and the subsequent sale to Hillhouse Capital, a global investment firm
New company name inspired by the company’s mission to turn houses into homes
Amsterdam, the Netherlands – Today, Philips Domestic Appliances has announced the change of its company name to Versuni. The new name is the next step after the Domestic Appliances business became independent in September 2021. Although the visual identity of the company is changing, its mission to turn houses into homes remains constant. As a licensee of Royal Philips, the company will continue to use the Philips consumer brand, as well as Saeco, Gaggia and Philips Walita, on its products and services. Consumers can also continue to use products of its other brands: Preethi, L’OR Barista and Senseo.
“Versuni begins a new chapter after we moved forward as a standalone company”, said Henk S. de Jong, CEO of Versuni. “We are committed to delivering the best possible solutions for our consumers and customers and will continue to excite with innovations that make life at home better, easier and healthier. And as we continue our journey as Versuni, expanding on our market leadership and exploring new opportunities, we are privileged to help consumers turn houses into homes.”
About the new company name
Philips Domestic Appliances has a simple, powerful and consistent mission: turning houses into homes. This will continue to be the mission of Versuni. It is this mission that has been the inspiration for the new company name, a name based on two words that reflect the meaning of home to many people. Versuni puts a new spin on the powerful word – UNIVERSE. The company believes that home is about having a place that you can truly call your own. Versuni also speaks to the word UNIVERSAL. Because no matter where you live, we all have a need for home.Versuni, which is headquartered in the Netherlands, is active in more than 100 countries, and has a global innovation, manufacturing, and commercial footprint. With more than 900 patents on its name, the company’s portfolio spans kitchen appliances, coffee, climate care, garment and floor care.
The company has launched a wealth of successful household products that meet the changing needs of the consumer and deliver best in class innovation. These include the Philips PerfectCare Elite Steam Generator which has enabled consumers to iron at twice the speed, the Philips Air Purifier to breath cleaner air at home, the Philips SpeedPro Max Vacuum Cleaner which incorporates revolutionary wet and dry cleaning, and the Philips Fully Automatic Espresso Machine with LatteGo, the Saeco Xelsis Suprema and L’Or Barista and Senseo® to enjoy different types of coffee every day.
As Philips Domestic Appliances, the company also brought the Airfryer category to market and successfully rolled-out innovations such as the Philips Air Cooker 7000 Series, delivering great taste and nutrition via a connected app, and the Philips AquaTrio Cordless Wet & Dry Vacuum 9000 Series that cleans any floor type and mops your hard floors as it vacuums.
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