If you thought Smeg was only about 1950s retro curves or high-shine Victoria range cookers, think again. The Italian design powerhouse has just unveiled MUSA, a new built-in appliance collection that shifts the focus from bold colour to the subtle interplay of light and texture.
Developed in collaboration with the renowned Milanese studio BorromeodeSilva, MUSA (unveiled at the KBB Show in March 2026) marks a more architectural, sophisticated direction for the brand.
“Crafted by Light”
The philosophy behind MUSA is “light as a design material.” Instead of just being “black” or “silver,” these appliances use a mix of matte and glossy surfaces—including acid-etched glass—to catch ambient kitchen light. The result? A collection that feels sculptural and shifts in appearance throughout the day.
The Heavy Hitters: Ovens & SpeedwaveXL
The star of the show is the SpeedwaveXL (SO6202M2BI). This 60cm combination oven isn’t just a microwave; it uses inverter technology to cut cooking times by up to 40% without sacrificing the texture of a traditional bake.
For those who prioritize maintenance, Smeg offers two distinct paths:
The SFP6201TSI Pyrolytic Oven: For the “set it and forget it” crowd, using extreme heat to turn grease into easy-to-wipe ash.
The SF6200TBI Vapour Clean: An eco-friendly alternative that uses steam to loosen grime, perfect for quick, chemical-free maintenance.
Precision Cooking: MultiZone Induction
The MUSA induction hobs (available from 60cm up to 90cm) are all about seamless tech. The SI1M24954D model features Auto-Vent 2.0, which allows the hob to “talk” to your extractor fan via Bluetooth, adjusting suction power automatically based on what’s bubbling on the stove. With MultiZone technology, you can bridge individual zones to accommodate oversized griddles or fish kettles with no cold spots.
The Verdict
The MUSA collection is designed for the “curated” kitchen. Whether you opt for the deep, velvety Deep Black or the architectural Sleek Silver, these units are built to be stacked. Smeg has ensured that 45cm compacts, 60cm ovens, and warming drawers align perfectly, allowing for symmetrical “cube” or vertical installations.
MUSA isn’t just an appliance upgrade; it’s a design statement that proves Smeg is still the king of “Made in Italy” elegance.
Tag Archives: SMEG
Smeg Countertop Microwaves
Smeg has officially lifted the curtain on its brand new range of Countertop Microwaves, debuting the collection at an intimate press event inside The Violin Factory in London’s Waterloo. The striking venue a blend of architectural drama and creative energy proved the perfect backdrop for appliances designed to elevate everyday cooking.
🍽️ A Culinary Showcase with Chef Francesco Mattana
To bring the new models to life, Smeg partnered with Italian chef Francesco Mattana, who recreated a series of his signature dishes using nothing but the new microwave range. From silky risotto to beautifully proved dough, the evening demonstrated just how effortless modern cooking can be when smart technology meets thoughtful design.
🔥 More Than a Microwave: A New Era of Multifunctional Design
This launch isn’t simply about adding another microwave to the countertop. It marks a meaningful step forward in multifunctional, space‑saving cooking appliances — ideal for busy homes, compact kitchens, and anyone who wants versatility without compromise
Meet the New Models
MOC01 – Microwave Oven with Grill
Available now
The first model to hit the market, the MOC01, blends simplicity with intelligent performance.
Key features include:
– 18 automatic programmes
– Four core functions: microwave, grill, keep warm, defrost
– Manual controls plus smart presets tailored to different dishes
Perfect for quick meals, crispy finishes, and everyday convenience.
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MOC02 – Combination Microwave with Grill, Oven & Air Fry
Coming soon
For those who want even more capability in a compact footprint, the upcoming MOC02 expands the experience dramatically.
It offers:
– 25 automatic programmes
– Nine functions, including fan cooking and Air Fry
– Three combined cooking modes for maximum versatility
This model brings true
multi‑appliance performance to the countertop — ideal for healthier cooking, batch prep, and creative home chefs.
SMEG Expands Global Presence with New Subsidiaries in New Zealand and the Middle East
SMEG is proud to announce the launch of SMEG New Zealand and SMEG Middle East, expanding the Group’s global network to 22 direct subsidiaries.
These new entities mark the evolution of decades-long partnerships in both regions, reflecting SMEG’s commitment to deepening its international presence and engaging more closely with customers in strategically important markets.
With established distribution across more than 120 countries throughout Europe, the Americas, the Asia–Pacific region, and the Middle East, the creation of these subsidiaries represents a significant milestone in the Group’s global growth journey.
This expansion also underscores SMEG’s dedication to delivering consistent quality, strengthening brand positioning, and fostering stronger relationships with consumers and partners—ensuring that the essence of Italian design and innovation continues to reach homes around the world.
SMEG’s New Microwaves Redefine Convenience and Style
SMEG has unveiled two standout additions to its microwave lineup—designed to elevate everyday cooking with premium performance and unmistakable Italian flair.
🍽️ Two Powerful Models, One Seamless Experience
Choose between:
– Multifunction Microwave with Grill – perfect for quick, crispy finishes.
– 9-in-1 Combination Microwave Oven – a true multitasker that bakes, roasts, grills, and more.
🎯 Precision Cooking, Simplified
With Automatic Recipes and an intuitive Multistep Mode, you can program multiple cooking phases in a single go—ensuring consistent, chef-level results every time.
🧠 Designed for Daily Ease
– Spacious interior for larger dishes
– Crisp LCD display for clear navigation
– Soft Close door and retractable handle for a smooth, ergonomic experience
🎨 Style That Speaks Volumes
Available in four sophisticated matte finishes—Black, White, Emerald Green, and Storm Blue—these microwaves don’t just cook beautifully, they look stunning in any kitchen.
Smeg Publishes 2024 ESG Report, Underscoring Global Commitment to Responsible Business
In a move that reinforces its reputation as one of the appliance industry’s most forward-thinking brands, Smeg has released its latest Environmental, Social, Economic, and Governance (ESG) report for the year ending 2024. The document, published this week, offers a detailed look at how the Italian manufacturer is aligning its global operations with sustainability and ethical business practices.
From its iconic retro refrigerators to cutting-edge kitchen technology, Smeg has long been known for blending style with substance. But behind the polished steel and pastel finishes lies a deeper mission: to ensure that its production and distribution processes reflect a responsible, future-focused ethos.
According to the report, ESG principles are now central to Smeg’s decision-making across all markets. The company outlines initiatives aimed at reducing environmental impact, fostering inclusive workplaces, and strengthening governance frameworks. These efforts span everything from energy-efficient manufacturing to community engagement and transparent leadership.
The report also touches on Smeg’s economic resilience, highlighting how sustainable growth and long-term value creation are being prioritized over short-term Smeg Sustainability Report 2024
Smeg EMC02 Espresso Machine Brews Up a Red Dot Design Award Win
Smeg is thrilled to announce that our EMC02 Manual Espresso Coffee Machine has been honored with the esteemed Red Dot Design Award 2025 in the Product Design category. This prestigious accolade celebrates the seamless fusion of innovative design and professional-grade performance embodied in the EMC02, underscoring Smeg’s enduring dedication to excellence.
The Red Dot Design Award, a globally recognized mark of outstanding design, distinguishes products that excel in aesthetic appeal, functionality, and originality. The Smeg EMC02 particularly impressed the jury with its harmonious blend of advanced technology and meticulous attention to detail.
SMEG UK
Smeg UK their 5 year parts and labour warranties are here to stay for total piece of mind.tofind out more https://www.smeguk.com/news/5-year-warranty.html
New Smeg FAB refrigerators with matte finishes
Smeg has unveiled its latest line of FAB refrigerators, featuring matte finishes that blend retro aesthetics with contemporary trends. These stylish refrigerators are available in autumn-inspired hues, adding a touch of warmth and elegance to any kitchen.
This new collection caters to the increasing demand for matte finishes, which not only enhance sophistication but also offer a soft, tactile experience. The FAB refrigerators come in a variety of colours, including sand, terracotta, and emerald green, making them ideal for creating a cosy and inviting autumnal atmosphere.
Meet the SMEG MiniPro Coffee Machine and Grinder
Designed to bring a barista’s touch to your kitchen, Smeg are excited to welcome the MiniPro Coffee Machine and Grinder to the small appliance range This Italian-made machine has been designed to be quick, efficient, and easy to clean – taking less than 4 minutes from startup to peak performance. Choose your preferred coffee blend and master the portafilter and tamper like a skilled barista. Customise your espresso with professional precision using the LCD display to adjust the temperature and control the infusion time confidently. Monitor the pressure gauge and enjoy the luxury of a perfect coffee every time.
SMEG dishwasher winners in Australia
Smeg Australia has once again been recognised by Canstar Blue, taking the top spot in the latest dishwasher ratings. Smeg secured a five-star rating in all categories, including overall satisfaction, value for money, performance, features and functionality, design and ease of use.
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