SharkNinja Is Redefining Clean—Smarter, Stronger, and Seamlessly Effortless

SharkNinja,believe a truly clean home shouldn’t feel like a chore. That’s why we’re transforming everyday cleaning with intelligent design, powerful performance, and real-world innovation that makes life easier—every single time.

Meet the Shark® PowerDetect™ ThermaCharged™ 2-in-1 Robot Vacuum & Mop 
This isn’t just another robot—it’s a revolution in home care. Engineered with breakthrough ThermaCharged™ technology and PowerDetect™ smart sensors, it delivers a deep, hygienic clean that’s completely hands-free.

The magic lies in the details:
– ThermaCharged™ Heated Mop Wash & Dry: Harnesses thermal power to sanitize the mop after every use—no more spreading yesterday’s mess.
– NeverTouch™ Pro Base: Automatically washes and dries the mop pad using heat, so it’s always fresh and ready for the next clean.
– PowerDetect™ Sensors: Intelligently adapt to your home’s layout and mess levels for optimized cleaning performance.
– Edge-to-Edge Precision: With enhanced suction and edge-targeting, every corner gets the attention it deserves.

The result? A smarter, more hygienic clean that helps you maintain a healthier home—without lifting a finger.

Kevin Hart Joins SharkNinja as Global Brand Ambassador, Teaming Up with David Beckham in New Campaign

SharkNinja, Inc.the $13.8 billion household appliance powerhouse, has named comedian and actor Kevin Hart as its newest global brand ambassador. Hart joins football legend David Beckham, expanding the brand’s star-powered lineup.

Ninja Heats Up Outdoor Living with Smokeless Fireside360™ Launch

SharkNinja is turning up the heat—literally—with the debut of its first outdoor heating system, the Ninja™ Fireside360™. This all-in-one propane fire pit delivers full-body warmth with zero smoke and no cleanup, powered by proprietary HeatZone™ technology.

The launch marks Ninja’s bold entry into the outdoor lifestyle space, expanding its lineup of innovative products that already includes viral favorites like the CREAMi™ ice cream maker, high-performance blenders, and air fryers.
Total comfort. No mess. Ninja’s signature problem-solving design now goes beyond the kitchen.

IFA2024

The countdown is on! ⏰ We’re 14 days away from IFA100, and these powerhouse brands are leading the charge:

💥Midea Group : IFA Home Appliances, Hall 5.1-101
💥Miele: IFA Home Appliances, Hall 2.1-101
💥SharkNinja: IFA Home Appliances, Hall 3.1-103
💥Sharp Europe : IFA Home & Entertainment, Hall 22-302

These exhibitors are set to redefine the future of living and entertainment! We will keep you informed

SharkNinja Announces David Beckham as Global Brand Ambassador for Ninja Brand

David Beckham has joined forces with the Ninja brand as a global brand ambassador. Known for his skills in the kitchen, passion for cooking and commitment to exceptional performance, Beckham will work closely with the Ninja team to build awareness for their innovative and user-friendly appliances.

The multi-year partnership will focus on a range of Ninja products as Beckham helps to communicate the brand’s performance-based approach to product design to his global audience. Both David Beckham and the Ninja team will work together to demonstrate the benefits of current products while also supporting product expansion.

SharkNinja Reports Second Quarter 2023 Results

Highlights for the Second Quarter 2023 as compared to the Second Quarter 2022

Net sales increased 22.1% to $950.3 million and Adjusted net Sales increased 19.7%, both driven by strong sales of recently launched products in the outdoor cooking and beauty categories.
Gross margin and Adjusted Gross Margin increased 430 and 370 basis points, respectively, as we benefited from cost tailwinds including inbound freight costs.
Net income decreased 27.6% to $11.9 million. Adjusted Net Income increased 40.4% to $65.2 million.
Adjusted EBITDA increased 40.0% to $113.6 million, or 12.5% of Adjusted Net Sales Cleaning Appliances net sales increased by $2.6 million, or 0.6%, to $413.8 million, compared to $411.2 million in the prior year quarter, driven by growth in the multi-floorcare sub-category and by new product innovation. This increase was partially offset by softness in the North America market, specifically in corded vacuums as consumers shifted towards cordless.
Cooking and Beverage Appliances net sales increased by $139.0 million, or 68.1%, to $343.1 million, compared to $204.0 million in the prior year quarter. This increase was driven by growth in Europe, specifically in the United Kingdom, where we further strengthened our leading market position. Our global growth was also supported by the full quarter of sales of our outdoor grill that launched in the second half of 2022, which continues to perform well across the US and European markets.
Food Preparation Appliances net sales increased by $5.7 million, or 4.1%, to $143.4 million, compared to $137.7 million in the prior year quarter driven by strong sales from our ice cream makers.
Other net sales increased by $24.8 million, or 98.3%, to $50.0 million, compared to $25.3 million in the prior year quarter. This increase was driven by continued strength of the Shark FlexStyle, our new product launch in the beauty category at the end of 2022.

SharkNinja begins trading on the New York Stock Exchange.

SharkNinja has officially joined the New York Stock Exchange (NYSE) as a standalone U.S. publicly traded company.

In a statement released by SharkNinja, President and CEO Mark Barrocas stated the following:
“Our success lies in understanding our consumers’ needs and rapidly developing innovative products to exceed their expectations. This approach has enabled us to build two billion-dollar brands, Shark and Ninja, by establishing leadership positions across numerous household product categories. Myself, the management team, and our associates around the world are all very excited that SharkNinja, headquartered in Boston, is now a public company listed on the New York Stock Exchange.”