Samsung Partners With Jamie Oliver

Samsung Electronics Co., Ltd. today announced a partnership with chef, restaurateur and cookbook author Jamie Oliver, which will bring an exclusive new range of simple, easy-to-make, family-friendly recipes to Samsung’s Bespoke AI appliances and smart devices.

Jamie designed the new recipes with Samsung’s AI technology in mind, and how it can help us live smarter; from ovens that cook two dishes at two different temperatures at once, to refrigerators that suggest recipes based on the ingredients you already have at home.

Samsung’s Bespoke AI Laundry Combo: Smart Convenience for Modern Living

Since its 2024 launch, Samsung’s Bespoke AI Laundry Combo has sold over 100,000 units in Korea and earned 21 major awards, cementing its place in the all-in-one washer-dryer market. Designed to streamline laundry routines, it eliminates the need for manual transfer between machines, saving space and time. 

A Samsung survey of 206 Korean buyers found that top reasons for purchasing all-in-one models included hassle-free operation (23%), space-saving design (21%), and seamless wash-to-dry automation (11%). With this convenience, users are washing clothes more frequently, particularly dual-income households who prefer weeknight laundry sessions. 

Equipped with AI Wash & Dry, the Combo optimizes cycles based on weight, fabric type, and soil level, ensuring efficiency. Users appreciate features like Flex Auto Dispense (91% satisfaction) and AI Energy Mode (89%), which reduce detergent waste and cut energy consumption by up to 60%. Compared to conventional setups, it reduces spatial demand by 40%, offering greater installation flexibility. 

Samsung continues to push innovation with the 2025 model, increasing capacity to 18kg and shortening drying time by 20 minutes, allowing a full cycle to finish in just 79 minutes. “We aim to bring meaningful changes to users’ lives with personalized and innovative technology,” says Jong-Hun Sung, VP of Clothing Care R&D at Samsung.