Samsung has once again been named Italy’s favourite brand for refrigerators and washing machines, according to the 2025 Ipsos Brand Attitude survey. The study, conducted in 30 countries, measures brand strength through indicators such as the Most Preferred metric — a spontaneous, single‑answer question asking consumers which brand they favour above all others.
Samsung has held the top spot in both categories since 2018.
“We have been the reference brand in the Refrigerator and Washing Machine categories since 2018,” said Daniele Grassi, Vice President & Head of Home Appliances at Samsung Italy. “Such a long‑lasting result shows that consumers are more than satisfied and recommend us to others.”
Grassi added that Samsung’s leadership reflects a shift among Italian consumers who now view appliances — with lifespans of 7–10 years — as long‑term investments, prioritising performance and quality over price alone.
Tag Archives: fridge
Fridge and SDA recycling plant in Scotland,
Enva, one of the UK and Ireland’s leading recycling and resource recovery specialists, has officially opened a new fridge and SDA recycling facility in Perth, Scotland. This multi million pound investment has delivered a flagship facility capable of achieving the highest possible recycling standards.
The state-of-the-art facility, the only dedicated fridge and SDA recycling plant in Scotland, has the capacity to process 4,000 fridges and 300 tonnes of SDA per week providing Scottish residents with the ability to sustainably recycle all their waste fridges and small electrical appliances such as kettles, toasters, vacuum cleaners, and coffee machines.
Go tech, and Beyond”: Hisense Echo Its Long-term Commitment to Global Consumers
This year’s World Environment Day theme focuses on solutions to plastic pollution under the campaign #BeatPlasticPollution. Hisense, the consumer technology brand and a major international provider of home appliances, strives to practice environmental protection to reflect its long-term belief in bringing people a better life together with loved ones, through its appliances with cutting-edge technologies through the story of ‘Go tech, and Beyond’. For example, Hisense’s refrigerators and washing machine series carry an efficient system to deliver lower energy consumption. In the meantime, its air-conditioner products with the cyclone-style cleaning system can ensure consumers breathe fresh and healthy air all the time.
‘Go tech, and Beyond’ presents Hisense’s pursuit of providing technological innovation to millions of families globally with high-quality products and bringing excellent experiences to people’s lives.
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