Tag Archives: ENERGY EFFICIENT APPLIANCES

The Truth About Laundry — 5th Edition Just Dropped

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We’re excited to unveil the latest chapter of The Truth About Laundry, Electrolux Group’s long-running research initiative exploring how Europeans wash, dry, and care for their clothes. This year’s edition marks a milestone: for the first time since launching the pan-European reports in 2021, we’re diving deep into drying habits alongside washing behaviors.
With data from 22.6 million wash cycles, 6 million drying cycles, and feedback from over 15,000 adults across 14 countries, the findings are clear—consumers crave speed, convenience, and sustainability.
🔍 Key Takeaways from the 2025 Report:

⏱️ Speed is reshaping laundry routines 
One in three wash cycles now finishes in under an hour, signaling a shift toward faster, more efficient cleaning.

🧵 Fabric caution persists in drying 
Consumers remain hesitant to tumble dry delicate materials like wool and silk, reflecting ongoing concerns about garment care.

⚡ Energy efficiency drives decisions 
Over half (53%) of respondents say energy efficiency will be a top priority when choosing their next major appliance.

🌡️ Lower temperatures, smarter choices 
Two-thirds of people who wash at cooler settings report no issues—and nearly as many now recognize that lower temps help clothes last longer.

👕 Care labels still rule—sometimes too much 
62% of consumers regularly follow care label instructions, even when those guidelines don’t align with the capabilities of modern appliances.

View Report https://admin.betterlivingprogram.com/wp-content/uploads/2025/08/Truth-About-Laundry-2025.pdf

Electrolux Group receives EIB loan for development of energy efficient appliances

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Electrolux Group has signed a €200 million loan with the European Investment Bank (EIB) to support research, development and innovation (RDI) on more energy-efficient household appliances.

The financing will enable Electrolux Group to develop advanced appliances for food preparation, food preservation, fabric care, and dish care, while also enhancing digital technologies across all product platforms. This support will back the Group’s research aimed at improving performance, user-friendliness, and user experience, as well as reducing energy consumption and resource use for a variety of household goods.

AMDEA URGES THE GOVERNMENT TO ENCOURAGE CONSUMERS TO CHOOSE ENERGY EFFICIENT APPLIANCES OR CONSIDER REPAIRS

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AMDEA urges the Government to encourage consumers to choose energy efficient appliances or consider repairs
AMDEA is calling on the Government to ensure households can reap the crucial savings that efficient home appliances can offer, and to help the nation to achieve net zero.

Chief executive, Paul Hide, highlights the examples of other European nations promoting sustainability by offering reduced VAT on repairs, and encouraging those homes needing to replace with cash grants towards best in class, high-efficiency models.

In the drive to promote a circular economy and extended life, AMDEA is launching a unique ‘Repairs and Spares’ portal as an addition to its award-winning Know Watt’s What energy-saving campaign.

The portal offers householders instant access to genuine spare parts, expert repairs and advice from 68 of the UK’s leading appliance brands. A new ‘Enduring Care’ section highlights maintenance tips for each appliance category to help homes secure best performance for longer.

Mr Hide said: “Right now, everyone is receptive to ways of reducing household costs. Promoting home savings by making the most of installed technology is pushing at an open door. The industry is also putting its weight behind encouraging cost effective repairs that extend appliance lifespans. But when homes need to replace appliances many require help to look beyond the price tag to long term choices for themselves and the environment. The Government must step up now, while there is an appetite for change, to add some meaningful financial incentives.”

If everyone who replaced a washing machine, fridge-freezer or tumble dryer in the last year had bought one of the most energy efficient models, a potential 755m kWh of electricity would have been saved. This is the equivalent of the electricity produced by 125 wind turbines, enough to power every home in a city the size of Cardiff, or a London borough as big as Barnet.

AMDEA called on the Government at a Parliamentary Reception – Appliances and the drive to net zero homes. To underpin effective action on good appliance usage, AMDEA also revealed the results of an in-home study by behavioural scientists at the University of Exeter Circular Economy Hub, on whether consumer education can help cut costs and conserve resources.

France has recently introduced anti-waste grants of up to €45 on repairs carried out by accredited professionals. In Sweden, tax breaks are offered for repairs – 12% VAT rather than the usual 25%. In Spain, regional governments (Madrid and Galicia) are incentivising with grants for the purchase of more efficient appliances.