Elica on air to light up ‘a new idea of cooking

Elica,  after a profound rebranding and the launch of the range of products dedicated to cooking, pushes the accelerator once again on the positioning path and launches a new advertising campaign, on air from this month on TV, print and digital. 

‘ Light up a new idea of cooking’ is an invitation to discover Elica products with cutting-edge design and functions, capable of making the experience in the kitchen extraordinary. Above all, Lhov™ : the All-in-One solution that integrates oven, hob and extraction system that this year brought Elica the second Compasso D’Oro in its history. 2024 definitively consecrates the company’s ambitions with the launch of a complete range for cooking that goes from ovens to induction hobs to wine cellars.

rebranding and the launch of the range of products dedicated to cooking, pushes the accelerator once again on the positioning path and launches a new advertising campaign, on air from this month on TV, print and digital.
Light up a new idea of cooking’ is an invitation to discover Elica products with cutting-edge design and functions, capable of making the experience in the kitchen extraordinary. Above all, Lhov™ : the All-in-One solution that integrates oven, hob and extraction system that this year brought Elica the second Compasso D’Oro in its history. 2024 definitively consecrates the company’s ambitions with the launch of a complete range for cooking that goes from ovens to induction hobs to wine cellars.

Fabrizio Ghisla named general manager of Emc Fime (Elica Group)

Elica, the Italian producer of kitchen hoods and extraction systems nominated Fabrizio Ghisla as general manager of Emc Fime, European company in the design and production of electric motors for household appliances and heating boilers, which has also entered the hydrogen market this year with its Premix fan line.

Thanks to his proven experience, Fabrizio Ghisla will lead the company towards its 2023 objectives, which include an expansion programme of the “Hydrogen Ready” product range and an acceleration in the heat pump segment. According to Elica, the innovative projects and investments will allow Emc Fime to have an increasingly and complete range of products.

Fabrizio’s appointment as general manager of Emc Fime – commented Giulio Cocci, chief executive officer of Elica – will drive the growth strategy of the Engine Division of Elica Group and the development of projects of fundamental and strategic importance: