Swift saved in pre-pack deal

Swift Electrical, a Uk Stoke-based appliance distributor, has successfully emerged from administration through a swift pre-pack deal. The company faced significant challenges but was rescued by its joint managing director, Anthony Sant. Sant acquired Swift Electrical for an undisclosed sum via APS Distribution Ltd (formerly known as The Recycling Group). The business will continue to operate under the familiar Swift name. Existing orders will be fulfilled, and retailers will receive support for manufacturer warranties from the previous Swift business. This strategic move has safeguarded 34 jobs and secured the company’s future. Sant aims to expand the product range, including brands like Creda, to better serve long-term retail customers.”

Creda re-launching

Creda are re-launching the brand
to the Euronics Membership at this year’s UK Showcase.

Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers.