V‑ZUG is pushing circularity from concept to product with the Adora Circular Edition – a washer built to keep materials in use for longer and cut waste across its lifecycle.

The model uses recovered stainless steel, recycled plastics, and a design that makes future repairs easier, not harder. V‑ZUG says the machine’s structure has been re‑engineered so key components can be accessed, replaced and reused, extending the appliance’s working life and reducing the environmental load of manufacturing new parts.

Production is handled at the brand’s Swiss plant, where V‑ZUG has been investing in low‑impact processes and tighter material loops. The company frames the Circular Edition as a practical step toward “closed‑loop” appliances – not just greener packaging, but a rethink of how machines are built, maintained and eventually recovered.

For retailers, it’s a clear signal: premium laundry is shifting from efficiency claims to full‑lifecycle sustainability, and V‑ZUG wants to lead that conversation.