Tag Archives: China appliance import

𝟭𝟬𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗘.𝗚.𝗢. – 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮

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The E.G.O. Group (E.G.O.) is celebrating its 100th anniversary in 2025. E.G.O. Components (China) Co. Ltd. (E.G.O. China) in Taicang held a big celebration for and with its employees in June. Guests were taken on a journey through the 100-year history of the E.G.O. Group and admired the entries submitted for the art competition. After official greetings and the awards for the “Best global location“ and the winner of the art competition, everyone enjoyed a meal together. The stage show was put together by the employees themselves. Everyone had a lot of fun and the joint celebration was a complete success. In E.G.O.’s production network, E.G.O. China is the production site for customers from the Asian region. In addition, the Chinese experts repeatedly demonstrate their flexibility, pioneering spirit and future-oriented approach to new challenges. Their annual production figures are impressive: in 2024, the approximately 730 employees produced around 5.3 million EGO HiLight®, 1.3 million thermostats, 95,000 gas components, 296,000 motor-driven heating pumps, 318,000 induction heating elements and around 4 million coils for induction heating elements.

Hamilton Beach

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Hamilton Beach, has announced a change in its business strategy i. The plan involves a shift from selling identical products to those sold in the US in China. Instead, the company plans to develop customised products adapted to the Chinese market, produce them locally and sell them in the future. A spokesperson for Hamilton Beach’s Chinese marketing department said they will use a Chinese team and suppliers to develop new products to meet the needs of local customers. Household appliances must be awarded a CCC certificate so that the products can be exported to China or manufactured locally.Although Hamilton Beach’s sales figures in China still lag behind those in America, the company is optimistic about winning Chinese customers with its new strategy. The home appliance manufacturer sees China as an important market with great potential. “The US market is the present, while China will be the future,” said a company spokesperson.

Korean home appliance firms struggle for foothold in China

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Samsung and LG have repeatedly been knocking on the door of China’s home appliance market, but progress has been thwarted by intensified rivalry from local brands and escalating tensions between the two countries.

Korean TVs from Samsung Electronics and LG Electronics accounted for a mere 4.1 percent of China’s TV market in 2022, according to market tracker Omdia.

That represents 3 percentage points drop from 2019.In terms of refrigerators, the number of Korean refrigerators imported to China shrunk by 21.8 percent in 2022 year-on-year.
 
Neither Samsung nor LG were included in the top 10 refrigerator brands sold in the country last year, according to global market tracker AVC.Haier, a value-for-money Chinese consumer electronics brand, accounted for 32.7 percent of the market taking the lead. Germany’s Siemens was the only foreign brand included in the list.