The new LG Electronics television campaign dedicated to the world of Side by Side LG InstaView refrigerators kicked off this week . The television campaign is part of a broader communication campaign , which will also have variations on digital and social platforms, aimed at consolidating brand and product awareness. The campaign is developed around the concept ” LG InstaView: the refrigerator made to look inside ” which refers to the peculiarity of the InstaView technology which allows, with two simple touches of the hand on the darkened glass panel, to look inside the refrigerator without having to open, thus avoiding unnecessary dispersion of cold air which is the basis of poor food preservation.This useful function was created precisely to deal with a very widespread habit: opening the refrigerator door and keeping it open for a long time while waiting to check its contents, decide what to eat, which foods to buy… that is, the bad habit created basically by the protagonist of the commercial, filmed while, motionless, he stares at the inside of the refrigerator without being able to make a decision
2023, Samsung Family Hub™ came back in a new shape and form, known as the Plus. The larger 32-inch display and the wide array of features were jam-packed with designers’ thoughtful and innovative ideas. The Bespoke 4-Door Flex™ Refrigerator with Family Hub™+ truly unveils new lifestyles that directly impact us in bigger and more ways.
Bigger screens mean greater attention to detail. For instance, the 32-inch display needed to be accessible to both children and wheelchair users, so the bottom portion of the display was positioned to be mindful of these users’ needs. The top of the display was raised, but the Accessible Screen feature lets users tap the home button twice to bring down the top portion of the screen. The panel surrounding the screen was carefully fitted to make sure the details on the edges were smooth. The mic at the bottom was also moved upwards so that every detail we need to see — or what we don’t — is precisely designed into the form.
Moreover, a wide variety of panel materials are available to choose from, allowing users to design a refrigerator that feels best to their touch. The satin glass is velvety in texture, offering both comfort and glow, while the glam glass brightens any environment with its high gloss surface. Metal embodies Millennial sentiments through a subtle, monotone finish. Panels are easily interchangeable so that a single refrigerator base can support a wide range of styles
Samsung Electronics is striving to meet consumers’ needs in line with its evolving lifestyle. Samsung Electronics’ Bespoke home appliances allow users to choose more personalized designs and function. To display the unique features and accomplishments of the Bespoke product series, Samsung Newsroom is highlighting the ways Bespoke appliances are being showcased and celebrated in countries around the world. From unique and breathtaking new designs to innovative and expanded functionalities, Samsung Bespoke appliances are taking the world by storm. New Ways To Customize Your Home in Singapore
Bespoke appliances in Singapore are blending whimsical designs to offer customers a unique and playful concept for their homes. In celebration of the widespread love for Disney characters, Samsung introduced its Bespoke Disney Collection in August of this year. The collection features Samsung appliances with designs of some of Disney’s most well-loved characters, giving Singapore consumers the ability to add a touch of childhood wonder and nostalgia to their home’s design.
In celebration of the 77th anniversary of Indonesia’s Independence Day, Samsung teamed up with two Indonesian illustrators, Kathrin Honesta and Rachel Ajeng, to showcase limited-edition designs on the Bespoke refrigerator and AirDresser. Consumers can choose from three designs: “Butterfly Garden” or “Timun Mas” by Kathrin Honesta or “Reimagine Indonesia” by Rachel Ajeng. The designs highlight Indonesia’s ethnic and cultural diversity, allowing Indonesian consumers to enjoy artistic pieces in their homes while also taking pride in their Indonesian roots.Within the U.S., Lowe’s and Samsung teamed up to launch a limited-edition collection of panels for Samsung’s Bespoke refrigerator, offering shoppers another way to customize their spaces and express their unique personal styles. The panels, which can be mixed and matched with Samsung Bespoke’s portfolio of panel colors and finishes, are exclusively available at Lowe’s while supplies last
Also in Korea, Samsung announced the winner of #BESPOKERendezvous, a Bespoke refrigerator design contest. Of the 1,114 works that were submitted, about 28,000 people voted online to select the top ten finalists. Samsung held an onsite #BESPOKERendezvous party and award ceremony where Cho Kyung-min’s water-inspired design, “Floating Rings was the winner
In Poland, a Samsung Bespoke refrigerator with a design from French artist Thibaud Hérem was auctioned off at the DESA Unicum, a leading auction house in the country and the eighth-largest auction house in Europe. The auction included various unusual art objects, including furniture, sculptures and home accessories. For the first time in the country, a Samsung Bespoke refrigerator featuring an image of the Chateau de Fontainebleau, a building of great importance to French art and culture, was awarded to the winning bidder and considered a piece of applied art. The proceeds earned from the refrigerator will be donated to Friends of the National Museum in Warsaw Association to build a new collection for the museum and the “Self-Portraits XXI,” a project that supports contemporary Polish artists.
Bespoke — A Global Sensation All across the globe, Samsung delivers Bespoke appliances that both meet users’ evolving needs and provide stylish, customizable design options that suit the tastes of its customers in every country. As it continues to expand the capabilities of home appliances, Samsung will work to ensure that its Bespoke Home lineup is reliable, high-quality, innovative and — above all — centered on the user. For more worldwide news about Bespoke, stay tuned
Samsung just announced their colour customizable Bespoke kitchen appliance range at the start of the year at the 2022 CES. But that all pales in comparison to the expressive abstractions on display across their latest limited edition collaboration conceived with the chromatophiliac and multidisciplinary artist, Alex Proba.The limited-edition Bespoke’s abstract jungle print motif design on display – one inspired by nature and intended to bring “the outdoors indoors” – was first interpreted using an arrangement of colour papers by Proba before being realized as a final print. The result is a wildly expressive push against what we typically associate with home kitchen aesthetics, refreshingly moving us beyond the monochromatic and metallic palettes that have dominated the American residential market for the last few decades.
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