Luxury appliance brand V-ZUG celebrates its 111th anniversary this year. From its beginnings as a family-run tinware maker in 1913, the Swiss company has come to be among the leading names in the global appliance industry, with a presence in Europe, Asia and Australia. V-ZUG’s longevity has certainly been no easy feat. The industry has become more competitive over the years, as new players enter with novel technologies and designs. Smart appliances, for instance, have burst onto the scene most recently, with brands launching features such as mobile app integration and so-called “artificial intelligence-fuelled” functions.

Despite this influx of trendy offerings, quality remains a key consideration for consumers. Nearly 80% of consumers prioritise and build trust with brands that have “high-quality products and Service under Swiss law, a product can be considered Swiss-made only if 60% of its manufacturing costs are incurred in Switzerland to meet this growing demand for green appliances, V-ZUG has made its production processes carbon-neutral since 2020.

Among the latest offerings V-ZUG has unveiled is the latest generation of its AdoraDish dishwasher.

The appliance is one example of the brand’s emphasis on innovating to improve outcomes and user experiences. Its patented “SteamFinish” technology, for example, uses steam to “[rinse] away salt residue” that can cause marks and streaks on dishes. “The result,” says the brand, “is stain-free sparkling clean glassware, cutlery, and crockery after every wash cycleV-ZUG has added to the AdoraDish include the “SoftSlide” and “SoftClose” mechanisms, which allow the baskets inside the dishwasher to slide in and out smoothly, whether empty or fully loaded.

The dishwasher’s quietness as another aspect that sets it apart from competitors, adding that the “ultra-silent level” is “ideal for open-plan living spaces”. At just 38 dBA, the AdoraDish produces about the same level of noise as a light rain.