Media MarktSaturn is launching an omnichannel partnership programme in Germany, allowing independent retailers to operate stores under the MediaMarkt brand.

Partners will manage day-to-day operations, including staffing and local marketing, while the group retains control of pricing, product ranges, promotions, logistics and digital integration.

The initiative aims to expand the retailer’s physical presence while combining local market knowledge with the scale and infrastructure of a major European electronics group.

Trade implications: The model offers independent retailers access to an established brand and centralised support, while giving MediaMarktSaturn a potential route to expand its store network. Partnership requirements are still being developed.