JD.com Set to Take Control of Ceconomy and MediaMarktSaturn

JD.com is preparing to take control of Ceconomy, the parent company of MediaMarktSaturn and MediaWorld, following the completion of the final approval process.

The Chinese e-commerce group has acquired a 75% stake in Ceconomy, with the remaining 25% retained by the Kellerhals family, founders of the European retail business. The transaction is expected to close on 12 November 2026.

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Media MarktSaturn Opens Door to Independent Retailers

Media MarktSaturn is launching an omnichannel partnership programme in Germany, allowing independent retailers to operate stores under the MediaMarkt brand.

Partners will manage day-to-day operations, including staffing and local marketing, while the group retains control of pricing, product ranges, promotions, logistics and digital integration.

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Fnac Darty strengthens in Portugal

Fnac Darty announces that it has entered into an agreement with MediaMarktSaturn, a subsidiary of Ceconomy, with a view to acquiring 100% of its activities in PortugalElectronics retailer MediaMarkt Portugal operates 10 stores and a webshop, recording sales of EUR 140 million in the financial year 2021-2022.

For its part, Fnac Darty operates 35 Fnac stores in Portugal, as well as six PC Clinic centres, one Nature et Decouvertes outlet and the Fnac.pt website, for a 2022 turnover of EUR 370 million. With this acquisition, Fnac Darty will further boost its number two position in Portugal. The transaction is subject to the approval of the Portuguese Competition Authority, and Fnac Darty aims to complete the deal by summer 2023.