Groupe Seb needed a spacious Parisian space to present its new 2024 products, as varied as they are surprising for their innovative and eco-responsible character. The main representatives, the product managers of each brand ( Krups , Moulinex , Tefal , Lagostina , Calor , Rowenta , etc.) and the chefs hosted this event highlighting flagship products such as the Cookeo , the Easyfry and the Companion of Moulinex which is celebrating its 10th anniversary. A real success, demonstrating the innovative strength of Groupe Seb.

This goes hand in hand with its good results for the 1st quarter , where sales reached €1,893 million (+7.3%). “The year 2024 is starting in line with our expectations, with robust organic sales growth, once again exceeding 5% this quarter ,” says Stanislas de Gramont , Managing Director. In a recovering consumer environment, the Small Household Equipment market remained resilient, with Consumer Sales outperforming (+5.8%).

Culinary preparation is on the rise

A segment in which strong growth is occurring, Air Fryers have not escaped the iconic Moulinex brand . Through different formats (4.2L; 6.5L; 8.3L), the Easy Fry offers many functions: synchronized cooking which allows you to make several recipes, Easy Fry & Grill technology acting as a fryer and grill and , for the largest format, double cooking. For pizza lovers, the brand presented a device similar to the others, but with a real difference: its pizza format, with wider cooking plates.

On the smart kitchen side, new versions of Cookeo are emerging. The Cookeo 9-in-1 and 10-in-1, with a more modern design and a more pleasant color interface, are equipped with new cooking modes: yogurt, slow cooking, and sous-vide. With, for the latest model, an additional program: “dough rising”. Finally, the Cookeo Mini Eco Design has been designed in a more compact format, with 50% recycled material. In addition, it can save up to 82% energy compared to conventional cooking. Another feat of the group on robots: Moulinex’s I-Coach Touch appears in 2nd position in the ranking established by UFC Que Choisir .

Finally, the 10th anniversary of the Campanion de Moulinex will be marked by a major promotional event. For one month, from May 14 to June 14, consumers will have access to the “buy one, get one free (€1)” offer.

Made in France and relaunch of the Calor brand, for floor maintenance and beauty

Rowenta , the group’s flagship floor care brand, highlighted Made in France and eco -design . Notably through its first X -Force Flex stick vacuum cleaner made in Normandy, which was previously made in China, and the Green Force Cyclonic Max canister vacuum cleaner made from recycled materials.

Finally, the beauty segment revalued the Calor brand, which is making a comeback with the new compact and lightweight Maestria Nano hairdryer , with three temperature levels, and Reverso , a 2-in-1 blow-drying brush.