Canada-based household appliance brand Sepura has announced it has received new investment, thanks to its innovative sustainable food waste separation product.
Sepura Home Ltd recently raised approximately €3.38 million ($3.7 million) in an investment round led by tap brand Blanco. It has been reported that the investment will go towards scaling Sepura’s activity in North America, boosting the market presence of the brand’s innovative “first sustainable food waste separation device in the world.”
Sepura impresses with eponymous food waste separation device
Sepura is a household appliance product that is fitted under the kitchen sink. The product essentially replaces garbage disposal, and sees users scrape food into their own sink. After that, a wireless button is pressed, with liquids going down the drain and solids separated by an auger and collected in a compost bin. Users are notified when the compost bin is filled and needs to be emptied.
The device has an array of cutting-edge features that could prove useful in the kitchen. For one Sepura has a carbon filter which can cut out the smell of decomposing food and can regulate air intakes. There are LED indicators to inform the user when it is time to empty the bin, and its adaptable design means the product can be installed in a range of different kitchens thanks to adjustable height and a simple installation process.
“Sepura represents a significant step forward in sustainable living. With its advanced technology and user-friendly design, Sepura offers a simple and effective way to minimise waste and promote a cleaner, healthier environment,” said Victor Nicolov, Co-founder and CEO of the company.
“We are excited [to] bring consumers the sustainable solution they are seeking and work to improve how food waste impacts the environment moving forward.”
Sepura’s innovative product could prove to be one way for consumers at large to live more sustainably. The company claims that more than three billion tonnes of food is wasted around the world on an annual basis, with cities across Sepura’s range of influence in North America introducing bans for garbage disposal in some cases.
Sepura says it is targeting a gap in the market for non-traditional garbage disposal products, with the introduction of an arguably more sustainable solution.
“With this strategic investment we are proud to enable SEPURA to further develop and execute their standalone business. We want to contribute to making the kitchen water place in residential homes even more sustainable and consumer friendly,” remarked Frank Gfrörer, CEO of Blanco.
“We believe that Sepura’s technology represents a substantial advancement in the field of food waste disposal and we are convinced that the solution provides the right answer to a pressing issue of our time.”
Food waste management receives billion dollar boost in North America
The rising importance of effective food waste management is felt strongly in North America, with news that Divert, a company which converts food waste into natural gas, has received a billion dollar boost to expand its operations across the region.
The company received approximately €920 million ($1 billion) in investment from Canada-based energy company Enbridge Inc. The funding will go towards the construction of 30 gas conversion facilities that will reportedly be able to convert over 5% of all food waste generated in the United States, apparently avoiding the production of approximately 400,000 metric tonnes of carbon dioxide.
Divert also received approximately €73 million ($80 million) in growth equity from Enbridge, with further investment of around €18 million ($20 million) provided by investor Ara Partners among others.
“For 16 years, Divert has been at the forefront of efforts to prevent wasted food nationwide and this new funding will serve as a catalyst to address this pervasive problem at scale,” noted Ryan Begin, CEO and co-founder of Divert