Fisher&Paykel Australia recently held a new Haier brand product introduction conference jointly with the local TOP3 retail channel T, with over 150 sales staff and dealers attending the meeting. It was officially announced that the new series of Haier kitchen appliances debuted in 105 stores of channel T across the country, helping the development of Haier kitchen appliances in Australia At the meeting, the team invited its brand ambassador, a famous chef Justine Schofield, to give a cooking demonstration on site by the brand-new products offerings including ovens, cooktops and rangehoods, fully demonstrating the diverse functions of Haier “whole of home” kitchen scenario.
Meanwhile, local Haier brand product/region managers also gave detailed presentations of Haier new series of quad-door refrigerators that have just been launched and the hero dishwashers that will be launched in the second half of the year.
So far in Australia, Haier’s black/graphite sets of home appliances and “whole of home” solutions has been more complete, providing users with a full-scenario leading and comfortable home life experience.
In Australia, Haier brand’s strong development momentum continued in 2022. Its latest overall revenue in May increased by 75%, and its market share saw a robust lift of one point within a single month, hitting a record high. In the future, the team will continue to expand the market and leverage Haier’s globalization advantages to achieve higher goals.