Haier Group subsidiary Aqua Co is launching a chain of laundry shops in Mainland China to raise awareness of its washing machines and tap demand from double-income families for time-saving convenience.
The first Aqua Laundry Shop opened at Haier Cloud Park in the Laoshan district of Qingdao City, Shandong Province, China, earlier this month. Aqua now plans to create a “Japanese-style coin laundry market” in China.
According to its own data, Aqua holds the leading share of the Japanese coin-operated laundry market in unit volume. Now the Aqua Laundry Shop in Qingdao will set out to promote the “coin-laundry culture” in China, where coin-operated laundry facilities have not been widely used yet. The company will conduct market research, provide user experiences and share business models with prospective operators.