Tag Archives: waterline

Waterline Enters Administration as Crown Imperial Shifts Distribution Strategy

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UK kitchen& appliances distributor Waterline has officially entered administration, bringing weeks of speculation about the company’s future to a close. The business has now ceased trading, according to multiple staff members. At this time, the identity of the appointed administrator remains unconfirmed.

Despite Waterline’s closure, its sister company Crown Imperial continues to operate independently. Earlier this week, Crown Imperial announced it would no longer rely on Waterline as its exclusive distributor. Instead, the kitchen brand will now supply products directly to retailers, ensuring continuity of service and product availability.

Waterline Seeks Investment to Fuel Growth Amid Economic Headwinds

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Waterline, the UK’s leading supplier of kitchen furniture and appliances to independent retailers, has announced plans to seek external investment to support its future growth.
Over the past year, Waterline has launched several strategic expansions:
– Entered the contracts and electrical retail markets 
– Developed proprietary OEM product ranges 
– Onboarded industry specialists to drive innovation 

These efforts mark a shift toward building a more resilient, forward-looking business. Updates to follow as the investment process unfolds.

Waterline to join buying group

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The UK’s largest supplier to the kitchen trade industry, Waterline, is the latest Approved Supplier to join Sirius Buying Group.
“We are really excited to work with Waterline to ensure that our Members have access to even more quality products and services to grow their businesses within the UK kitchen space. Our Members are always keen to develop new revenue streams in order to deliver the latest innovations and next-level customer service. With this in mind, the offer from Waterline will definitely support our mission to safeguard and increase profitability for the independent retailer.”