China’s home appliance trade-in policy has boosted consumer spending, generating over 200 billion yuan (about 27.8 billion U.S. dollars) in sales and facilitating the purchase of over 45 million products by Friday.
The Ministry of Commerce’s home appliance trade-in platform reveals that around 30 million consumers have purchased subsidized products from eight designated categories, including refrigerators, televisions and computers, since the policy took effect.
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China’s trade-in policy energizes consumer market
In a significant push to stimulate consumer spending, China has rolled out an expansive trade-in policy across multiple sectors.
From automobiles and home appliances to real estate, the initiative aims to encourage the replacement of outdated goods with newer and more advanced options.
In the home appliance sector, the trade-in program has been well-received.
Beijing resident Yu Qian recently purchased a new refrigerator. “My old refrigerator was outdated. When I learned about the trade-in policy, I decided to upgrade. The model I wanted was originally priced at 8,999 yuan, but with the trade-in subsidy and various discounts from the store, I ended up paying only 7,020 yuan, saving quite a bit of money.”
Zhang Haibo, a sales supervisor at Suning, a major home-appliance retailer in China, echoed that many customers are attracted to the trade-in program, combined with government subsidies, store discounts and brand promotions.
Suning’s data reveals that nearly 40 percent of its consumers have chosen to purchase new home appliances through trade-in programs this year, including air conditioners, washing machines and large-screen TVs.
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