Samsung Electronics is officially halting the sale of home appliances in mainland China, marking a significant shift in its global strategy. Facing intense competition from domestic giants like Hisense and TCL—who now command over 94% of the market—Samsung’s offline presence in key categories like refrigerators and washing machines has dipped below 1%. This move is a calculated response to rising operational costs and a 200 billion Korean won loss in its appliance divisions in 2025. However, this is not a total exit from the region. Instead, Samsung is doubling down on high-tech evolution, refocusing its resources on AI, semiconductors, and medical equipment to align with future growth sectors. In a rapidly maturing market, Samsung is choosing to lead through innovation in advanced industries rather than competing in a saturated consumer landscape.
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China’s trade-in policy boosts home appliance sales of over 200 billion yuan
China’s home appliance trade-in policy has boosted consumer spending, generating over 200 billion yuan (about 27.8 billion U.S. dollars) in sales and facilitating the purchase of over 45 million products by Friday.
The Ministry of Commerce’s home appliance trade-in platform reveals that around 30 million consumers have purchased subsidized products from eight designated categories, including refrigerators, televisions and computers, since the policy took effect.
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