At the 2025 edition of IFA Berlin, the BSH Group made a powerful impression by transforming Hall 1.1 into a 6,000 m² innovation hub for its flagship brands—Siemens and Bosch Home Appliances. From smart laundry solutions to precision kitchen tech, the exhibit highlighted the future of connected living.
🧺 Siemens IQ700 Washing Machine: Large Capacity Meets Smart Stain Removal
The new Siemens IQ700 washing machine is the brand’s first to offer an 11 kg capacity, ideal for large households. It features:
– Steam function to reduce ironing time
– Anti-stain program with 6 built-in stain types and 10 more via the Home Connect app
– Energy-efficient performance and intuitive controls
> “This mode pre-treats stains intelligently,” says Guillaume Crestey, national product trainer. “It’s designed for real-life messes.”
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🌬️ IQ700 iSensoric Dryer: Wool-Friendly and Energy Class A
The iSensoric IQ700 dryer complements the washer with:
– A redesigned door for improved airflow
– Induction motor and fan system for energy class A efficiency
– Innovative wool drying without a basket, using centrifugal force
– Alternating drum rotation to reduce creasing
> “We’ve made wool drying easier and safer,” Crestey explains. “It’s a practical leap forward.”
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🛠️ Maintenance Dashboard: Smarter Appliance Care
BSH’s commitment to durability shines through its new maintenance dashboard, now available on:
– Washing machines
– Dryers
– Dishwashers
This dashboard alerts users when to clean the drum, dispenser drawer, or door filter—just like a car’s service indicator.
> “We build appliances to last,” Crestey notes. “Guiding users on maintenance is essential.”
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🍳 Siemens Studio Line Kitchen: Matte Finish and Precision Cooking
The refreshed Studio Line kitchen range introduces:
– A matte design aesthetic for modern kitchens
– Updated IQ700 Flex XL hob with integrated hood and slimmer knobs for more cooking space
– Pan temperature control from 70°C to 220°C
– A new steam drawer (10L capacity) with 10 built-in programs and 70 more via Home Connect
This combination of style and precision makes Siemens a standout in smart kitchen innovation.
