Global appliance leader Groupe SEB has launched its new regeneration hub in Is-sur-Tille, France. Supporting the circular economy, the hub focuses on recovering, repairing, and reconditioning household appliances to extend their lifespan.

The site invests in both environmental sustainability and employment, with specialized training programs enhancing employee skills in repair and re-marketing.

The hub works closely with sorting centers in France, Germany, and Spain, while proximity to a major spare parts storage site ensures efficiency. By April 2025, 65 reconditioned products from brands like Rowenta and Moulinex were sold at 20%-30% lower prices, with plans to expand to 200 products across 40 families in the near future.