LG UNVEILS ITS NEW BUILT-IN KITCHEN PACKAGE WITH “BETTER CULINARY LIFE FOR ALL” AT IFA 2023

Targeting the European Market, Company’s Built-in Kitchen Package Combines Energy-efficiency, Functionality and Seamless Design LG Electronics (LG) will introduce a “better culinary life for all” with the brand’s new built-in kitchen package at IFA 2023. Boasting energy efficiency, user-friendly features and elegant design, the full lineup comprises an InstaView™ oven, QuadWash™ dishwasher, downdraft induction hob, bottom-freezer refrigerator and microwave oven.The newly introduced built-in kitchen package bolsters LG premium product portfolio, which already included the ultra-premium Signature Kitchen Suite, and is expected to strengthen the company’s position in the European built-in market, and in the home appliance market as a whole. The company declared its vision last month with the plan to expand built-in home appliance markets in North America and Europe, which account for more than 70 percent of the global market and foster LG to become one of the top five built-in appliance brands.

LG InstaView Oven

Thanks to its enhanced insulators and optimized heating control, LG’s 24-inch oven achieves an A++ energy efficiency rating.[1] The new oven also has a four-layered glass door that minimizes heat loss and comes equipped with LG InstaView technology, which allows users to easily see inside without having to open the door.Moreover, LG’s InstaView oven seamlessly blends aesthetics with functionality, combining a refined, matte black finish with intuitive full-touch controls and an ergonomic handle. Leveraging the uniform heat and precise control of ProBake Convection™ technology, the oven can provide specialized cooking settings such as steaming, sous-vide, and air frying; making it simple for home chefs to serve up deliciously diverse culinary experiences. Cleaning the oven after use is even easier with LG’s EasyClean™, which removes the need for vigorous scrubbing and the use of chemicals. The company’s innovative, new oven is the winner of the 2023 iF Design Award and a 2023 Red Dot Award.

Along with the 24-inch InstaView model, a compact, 24-inch oven with Steam Assistant, also from the LG built-in kitchen package, will be showcased at IFA.QuadWash Dishwasher

The LG QuadWash dishwasher offers an A energy efficiency rating[2], employing the company’s innovative Inverter Direct Drive Motor to optimize energy usage during every cycle.

With LG QuadWash technology inside, the built-in dishwasher shoots out high-pressure jets of water in all directions to remove stains, grease and food debris from dishes. Meanwhile, LG’s exclusive TrueSteam™ tech minimizes water spots to help deliver sparkling clean results.[3]

The sleek dishwasher also features an easy-to-read LED display panel which is gently illuminated by a subtle mood light indicator. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.[Downdraft Induction Hob

LG’s new induction hob is an innovative kitchen appliance with a downdraft and hood ventilation system located in the center of the cooking surface itself. Effectively pulling down smoke and steam from cooking, the system uses mesh filters and offers variable speed settings to provide precise air extraction and an inviting, odor-free kitchen. User-friendly slide-type touch controls contribute to the understated, minimalist look of the downdraft induction hob, which shares the premium, built-in aesthetic of the other appliances in the new kitchen package.

“LG’s kitchen package incorporates the innovative technologies and seamless design that consumers worldwide have come to expect from the LG brand,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “These stylish built-ins deliver a more convenient cooking solution and a better culinary life for all, enhancing our product lineup and solidifying our position in the European market.”

LG QuadWash dishwasher leverages state of the art steam technology

LG Electronics (LG) is looking to set new standards for dishwashers with its latest LG QuadWash Steam, equipped with the company’s exclusive TrueSteam technology.
According to the brand, its new dishwasher is “revolutionary”, and sets itself apart from the competition with steam technology that promises to not only clean more effectively, but also more efficiently. LG says the dishwasher’s host of unique performance-enhancing technologies “offer a game-changing way to wash dishes”.

How the technology works
TrueSteam emits high temperature steam consisting of tiny particles to clean everything from delicate stemware to steel pots and pans, easily separating stains and leftovers from dishes, LG says. And, the technology is said to soak and loosen tough caked-on food before the main washing cycle.

By spraying steam at the end of a cycle, the LG QuadWash Steam dishwasher reduces undesirable water spots – one of the most common complaints of dishwasher users – by up to 30%, LG claims.

As well as promising impeccable results in cleaning, LG believes it also offers similar results where hygiene is concerned, while hot and pure steam particles from boiling water ensure that all dishes undergo thorough hygienic cleaning.

Another core technology of the dishwasher, QuadWash features four spray arms instead of the two which is more common in other dishwashers.

The multi-motion arms sweep and rotate back and forth while spinning in both directions to clean plates, glassware, and cookware of all shapes and sizes from nearly every angle. Thanks to multi-directional water streams shot by the spinning attachments, LG says its dishwasher offers a more thorough clean.

The dishwasher is powered by the Inverter Direct Drive Motor, which is designed to boost energy efficiency and reduce noise. The motor also adjusts water intensity to allow the soft settings necessary for fragile dishware in the upper rack and a stronger setting for pots and pans in the lower level. This versatility offers more effective cleaning without damaging the dishware, LG says.

In addition, the EasyRack Plus system promises “outstanding” flexibility and convenience, adjusting to just about any load of dishes, even long-stem wine glasses, LG notes. With one touch, the upper rack’s height is adjustable to three levels.

Finally, LG ThinQ technology has elevated the functionality of a dishwasher to ease daily life for consumers. With the handy LG ThinQ app, users can start or stop the dishwasher from anywhere, monitor cycle time and even get an alert when the dishes are clean to have the kids unload the dishwasher before they get home. QuadWash Steam dishwasher offers nine pre-set wash cycles selectable from the app.

Song Dae-hyun, president of LG Electronics and Home Appliance & Air Solution Company, commented: “LG QuadWash Steam dishwasher offers everything consumers expect from an LG appliance: convenience, flexibility and especially performance. Steam technology offers the perfect balance of superior performance with gentle care, and this kind of innovation has practical and convenience-boosting purpose that customers expect from LG.”

There is a range of five models to choose from available in both freestanding, in silver and black, and integrated; these include the DF222FPS, DF325FPS, DF455HMS, DB325TXS and DB425TXS.

Retailers in the UK will include LG and John Lewis initially, and then Curry’s, AO, Marks Electrical, and Appliance City too. Availability in Europe and the rest of the world is not yet known.