The Electrolux Group has once again demonstrated its commitment to exceptional product design, sustainability, and user experience, winning a total of 12 iF Design Awards across both Electrolux and AEG branded appliances. Notably, two AEG cooking products were honored in the User Interface category for their innovative designs.
**AEG Sense Pro**
The AEG Sense Pro induction hob revolutionizes cooking with its intuitive display and advanced sensors that automatically adjust temperatures, preventing overflows and ensuring perfect meals every time. It offers step-by-step guidance through recipes, making food preparation enjoyable and stress-free.
Additionally, the intelligent touch screen available in two sizes enhances cooking with its intuitive interface. It provides assisted cooking options and clear step-by-step instructions, making cooking both convenient and precise. This oven inspires and supports culinary creativity, elevating your kitchen experience.
Functional and user-friendly design with smart functions is the main focus when Wilfa develops new products. We are therefore proud to be recognized for this work by both the Red Dot Award and the iF Design Award, and to receive awards for product design 2023 for both the Probaker kitchen machine and the Smooth Mix hand mixer.
– It is a pleasure to receive awards from two recognized institutions, for two product designs, after extensive development and design processes. We see this as confirmation of our focus and determination in the work with innovative product development, says Morten Hoff, CEO of Wilfa.
In connection with the Red Dot Award, the products have been thoroughly reviewed and assessed according to, among other things, design quality and degree of innovation. Being selected from among a strong group of participants is, according to the Red Dot Award, testimony to the products’ extraordinary quality.
The iF Final Jury evaluates each product based on five criteria: differentiation, form, function, idea and effect. Both the Probaker kitchen machine and the Smooth Mix hand mixer received high scores on each of the five criteria – with the emphasis on form and idea for Probaker and differentiation for Smooth Mix.
Wilfa Probaker kitchen machine
The Probaker kitchen machine is designed to utilize functions that are unique to professional kitchenmachines, and with a minimalist appearance adapted to the Nordic home. The product’s visual form is strongly linked to function.
The Probaker kitchen machine and the Smooth Mix hand mixer are winners of both the Red Dot and iF Design Awards 2023.
In the development process, Wilfa and Eker Design collaborated with both the Norwegian national baking team and hand-picked, enthusiastic hobby bakers to achieve the goal of creating a kitchen machine that provides a professional baking result for all users, regardless of experience.
Wilfa Smooth Mix hand mixer
Smooth Mix is designed and developed with ease of use in mind. By focusing on the tactile points in addition to the functional properties, Wilfa Smooth Mix feels like something new. Special emphasis has been placed on the geometry of the whisks, which are optimized for efficient whipping of cream, egg whites and the like.
In the design and development process, we have combined our internal product development resources with the Norwegian design agency Permafrost. Together with our baking experts, the goal was to achieve optimal settings for low and high speed, with enough torque to handle dough hooks and heavy workloads, all in a stylish package
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