Elba Italy: Celebrating 75 Years of Excellence in Kitchen Innovation

Elba Italy, a renowned name in kitchen appliances and a true emblem of “Made in Italy,” is celebrating its remarkable 75th anniversary. Since its inception in 1950, the brand has continually evolved while steadfastly preserving the values that have earned it global recognition. This milestone is more than just a celebration of Elba Italy’s success story—it’s a stepping stone to new opportunities, markets, and challenges. With unwavering passion and dedication, Elba Italy continues to inspire excellence on the world stage and build upon its legacy of innovation and quality.The production site, located in the Veneto region, covers an area of over 54,000 m² and employs more than 400 people , maintaining a strong local connection and a production process entirely Made in Italy. Thanks to 47 different production platforms and a supply chain that involves hundreds of certified suppliers, the company guarantees the production of over 300,000 household appliances per year.

Elba Haier factory sustainability

Elba factory part of Haier Europe in Borso del Grappa has made great strides in sustainability, reflecting their commitment to creating a safe and environmentally friendly workplace.

In terms of energy efficiency, the factory has significantly decreased gas consumption and energy intensity. Water usage has also been optimized, resulting in a 24% reduction through activities in the water treatment system and process water use. Additionally, the factory has achieved a 98% waste recycling rate and reduced total waste by 13%.

These milestones are also reflected in the achievement of UNI/PdR 125:2022 certification for gender equality and UNI INAL certification for health and safety.

Elba’s product portfolio includes “Made in Italy” cookers, ovens, hobs, and hoods, which are exported to around 80 markets worldwide

Haier buy Fisher&Paykel Appliances Italy

Over the years Haier has been a fast-growing company in Europe thanks to organic growth and M&A, setting ambitious goals for growth and leadership.  
Today another important milestone along the transformation journey is achieved as Haier Europe announces the acquisition of Fisher & Paykel Appliances Italy under the framework of an intra-company acquisition within the Haier Smart Home Group. This operation will extend the company’s products and brands portfolio and boosts the leadership in the Cooking and Built-in category.
Fisher&Paykel Appliances Italy is a historic company based in Borso del Grappa that has been producing cooking appliances for over 70 years. The Company owns the #Elba brand and markets #DeLonghi’s household appliances under license. Thanks to this acquisition, both De’Longhi and Elba will become part of the #HaierEurope brand portfolio.

They welcome 400 new colleagues that will join them and look forward to further growth together!