Electrolux Group has strengthened its top leadership team with the appointment of Diego Perrone as Chief Strategy Officer, where he will also lead the company’s Business Development division.

Perrone steps into the role previously held by Vincent Rotger, who now heads Electrolux’s Wellbeing and Small Domestic Appliances division. Operating from the group’s Stockholm headquarters, Perrone will oversee global strategic development and guide Electrolux’s M&A strategy, reporting directly to CEO Yannick Fierling.

Perrone brings extensive experience from across the home appliance sector. At Haier Smart Home, he led operations in the UK and Ireland and previously served as European Head of the Cooling Business Unit. His earlier career includes senior roles at Whirlpool EMEA and consultancy work with AT Kearney, giving him a broad strategic and operational background across multiple markets.

His appointment signals Electrolux’s continued focus on long‑term growth, portfolio evolution, and competitive positioning in a rapidly shifting global appliance landscape.