Tag Archives: BSH brands

BSH signs historic lease in Munich

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KGAL GmbH & Co. KG (KGAL) and BSH Home Appliances Group have signed a major long-term green lease ahead of schedule for the “Aviva” office complex in Neuperlach. Covering 60,000 m² of gross floor space, this is Munich’s largest leasing deal in five years.

BSH plans to transform its headquarters into a modern campus featuring customer experience spaces, product showcases, and training facilities.

“This ensures sustainable use and long-term profitability,” said Dr. Christian Nieraad of KGAL. Dr. Matthias Metz of BSH added, “We’re creating an inspiring and innovative workplace that strengthens Team BSH.”

Increased turnover in growth markets key to BSH’s success

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In the growth market of the Region North America (USA/Canada), BSH increased its turnover by just under 3% and gained market share. The positive year-over-year performance is primarily attributable to the expansion of the portfolio to include products that are tailored to the local market, allowing BSH to reinforce its presence in the region and enhance its competitiveness.

Turnover in the Region Europe recorded a slight decline of -2%. The home market of Germany was also affected by the market-related decline. Here we countered the market trend and gained market share in the important built-in business. Turnover growth was also reported in countries such as the Netherlands, Austria, and the UK.

The Region Greater China recorded a moderate drop in turnover of -4.5% due to negative exchange rate effects and the significant weakening of the Chinese economy and consumer climate. Nevertheless, BSH remains the biggest non-Chinese home appliance manufacturer in China by far and is defending its strong market position.

The main success factor was strong turnover growth of almost 14% in the Region Emerging Markets, which includes Eastern Europe, the Middle East, and the African continent. BSH generated significant growth in particular in Türkiye, the Middle East, Africa, and India.

Targeted investments with a view to actively shaping key markets
BSH has not only succeeded in generating momentum in key markets, but also in actively shaping them. This has been achieved thanks to an in-depth understanding of local consumer needs and through targeted investments in brand image, innovation, and local presence, also in the important growth markets of North America and Asia.

Thus, BSH continues to expand its network of Experience and Design Centers under the Bosch, Gaggenau and Thermador brands in the North American market. Following the opening of locations in Miami and Houston in 2024, additional centers will soon follow in Washington D.C. and Beverly Hills. BSH is thereby strengthening its market presence and continuing to invest in brand awareness.

In China, BSH celebrated the 30th anniversary of its market entry, setting strong accents with the opening of a global Research and Development Center and a Talent Center in Nanjing in June 2024. These centers promote innovation at a global level, investing in highly qualified experts and strengthening BSH’s market presence. At the same time, they underscore the technology leadership of BSH in the home appliance industry

Chef Michele Lazzarini teaches unconventional cuisine with Neff

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Collaboration between the Neff brand, a brand from the Bosch stable , and the starred chef Michele Lazzarini is enriched, in fact, with a new online initiative destined to become an unmissable event for cooking enthusiasts: the Ingredient Stories column hosted on the Neff website .

An unprecedented culinary adventure, a unique journey made of tradition, passion and creativity to discover the stories behind unconventional raw materials … Chef Michele Lazzarini will show how to find them and transform them into small masterpieces, using innovative NEFF appliances

BSH IFA 2024

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At IFA, Bosch House will be showcasing household appliances, as well as devices and technologies that help you achieve optimal results throughout the home. This year’s household appliances include the new French Door fridge-freezer combinations with the most powerful ice and water dispenser on the European market , which can produce up to 5 kg of ice per day. In the kitchen, the new Series 4 and 6 ovens impress with their AirFry and steam functions. The new Series 6 and 8 washing machines allow you to save energy, water, electricity and detergent with every wash cycle Serie 8 WGB244AW0 washing machine present at IFA is 50% more efficient than the energy efficiency category A

Siemens focuses on the desire for simplicity in everyday life. The new cooktops with diamondProtect feature a more resistant CERAN® surface , which ensures easy maintenance and a long product life. Siemens is also introducing this new material for the first time in the iQ500 inductionAir Plus cooktop , which integrates an extractor hood with combined induction and temperature control. The iQ700 oven with food recognition has doubled its range of applications: thanks to AI and the integrated camera, it automatically recognizes 80 dishes and use cases and knows how to set the optimal cooking method. Other areas of application for artificial intelligence include the browning sensor and the intelligentProgram of the Siemens dishwasher , which learns and adapts to the expectations of its owners

BSH Eurocucina

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BSH brands Bosch, Siemens and NEFF Home Appliances at EuroCucina, Salone del Mobile.Milano, in detail.
Bosch is showcasing innovations in the kitchen for a responsible, healthy and sustainable lifestyle: live responsibly #LikeABosch. Bosch’s distinctive approach to sustainability in the kitchen is extraordinarily applied in the features of the top-of-the-range products presented at the booth: the Series 8 ovens, Series 6 induction hobs as well as Series 6 and Series 8 cooker hoods.

The Siemens booth, the “Intelligent Kitchen” is the perfect combination of the latest technology, useful connectivity and visionary design for home appliances. It showcases the benefits derived from a system of remarkably designed and connected appliances.

One of the highlights of the Siemens booth is the new iQ700 oven with automatic food recognition.

NEFF is excited to present “The Flavour District”: a unique space where urban style meets the typical designs of industrial style. NEFF’s new NEFF Collection 2024 range is targeting all food lovers with a collection of ovens, compact elements, induction hobs and cooker hoods inspired by the brand’s innovative approach.

BSH Results

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BSH Hausgeräte GmbH had a turnover of 14.8 billion euros, 7% less than in 2022 (but net of exchange rate effects, sales are unchanged). Market shares remained stable even in areas such as North America where BSH brands recorded a drop in sales of 11.3%, mainly due to very weak demand and a very competitive environment. The decline in ‘greater China’ was also significant (-10.5%) BSH is still the largest non-Chinese appliance manufacturer in China, but faces strong price competition from Asian suppliers.Europe the number of household appliances sold decreased much more than the turnover (-6.3%). In the emerging market region, which includes Eastern Europe, the Middle East and the African continent, the sales decline was relatively smaller at 2.2%. Without considering the complete abandonment of the Russian business,

BSH management team. From left: Lars Schubert, Gerhard Dambach, CEO Matthias Metz, Alexander Dony and Rudolf Klötscher

BSH was able to record a slight increase in turnover, mainly thanks to the positive development in Turkey.press release and in the press conference held by CEO Mattias Merz, Bosch Cookit was cited as an example of innovative products, considered the best food processor with cooking function by the German consumer organization Stiftung Warentest, the new premium series of built-in ovens from Siemens with Artificial Intelligence and an integrated camera to automatically recognize dishes and suggest the appropriate cooking settings and the Gaggenau Essential Induction hob that disappears under the pressed stoneware worktop