Beko Europe has announced the closure of some European operations, relocating production elsewhere. This decision aligns with the Turkish manufacturer’s long-standing aggressive pricing strategy. A quick online search reveals washing machines priced as low as €270. Given that raw material costs are consistent globally, and Italy faces some of the highest energy costs in the world, it’s no surprise that Beko would choose to produce in Turkey, where labor costs are a fifth of those in Italy.
Beko’s move is a logical step in maintaining its competitive edge. The real oversight lies with those who now invoke goldenpower to keep unprofitable factories running. Political leaders should have steered the sale of Whirlpool’s assets towards companies with different market strategies. Instead, they are now attempting to rectify a situation that has been deteriorating for years.
In the Fabriano area, some are calling for drastic measures, but such actions are futile. What is truly needed are rational and forward-thinking industrial policies.
Tag Archives: Beko Appliances Italy
Beko Italy awarded for the quality of the company
Beko Italy has been recognized and certified, for the first time in its history, as a Great Place to Work. The acknowledgment comes from the homonymous consultancy firm specialized in analyzing the corporate climate. The process started long ago, from the voice of the employees: first of all, the company listened carefully to the opinions of the company’s collaborators through detailed surveys on the company climate and work experience, and then analyzed the company’s internal management policies. He thus decreed that the company has all it takes to receive the certification that certifies the quality of its working environment. Francesco Misuralli, CEO of Beko Italy, commented on the goal as follows: “This achievement is an expression of the value of our reality – commented Francesco Misuralli
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